Accounts on the Move
Monday, August 15, 2011
  • Sony
    OMD
    Sony has selected Omnicom's OMD for media planning and buying duties, covering much of the Asia-Pacific region, including China and Singapore. The account, valued at $125 million, was previously handled by MEC.
  • United Continental
    mcgarrybowen and Horizon Media
    United Continental tapped mcgarrybowen and Horizon Media to handle its creative and media chores, respectively.
  • TACO DEL MAR
    Wexley School for Girls
    Wexley School for Girls was named agency of record for TACO DEL MAR, a casual Mexican restaurant chain.
  • Fifth Third Bancorp
    Leo Burnett
    Fifth Third Bancorp tapped Leo Burnett as its agency of record to handle advertising, digital and marketing communications services. OLSON previously handled the account.
  • Hilton Worldwide
    Publicis
    Hilton Worldwide tapped Publicis as creative agency of record for its Homewood Suites brand. Work was previously handled by DraftFCB Chicago.
  • Gulf Shores and Orange Beach Tourism
    MELT
    MELT was named agency of record for Gulf Shores and Orange Beach Tourism.