Accounts on the Move
Monday, September 12, 2011
  • Pizza Hut
    Optimedia
    Optimedia was awarded Pizza Hut's $220 million media account, following a review. MEC previously handled the account.
  • Under Armour
    Crispin Porter & Bogusky
    Under Armour tapped Crispin Porter + Bogusky to handle creative duties for the brand's up-and-coming basketball division. The agency will handle TV, print and digital elements.
  • Corona Light and Modelo Especial
    Goodby, Silverstein & Partners
    Crown Imports has named Goodby, Silverstein & Partners as its agency of record for Corona Light and Modelo Especial. The agency will lead all General Market strategy and creative execution for the two brands.
  • Triumph North America
    Doe-Anderson
    Triumph North America names Doe-Anderson as its agency of record.
  • Perkins Restaurants
    Doner
    Perkins Restaurants has named Doner as its advertising agency of record, following a review. The agency will handle television, print, point-of-sale, digital and social creative content, media planning and buying, and promotion and event support.
  • Inova Health System
    SmithGifford
    SmithGifford was named creative agency for Inova Health System. The agency is charged with developing a brand positioning strategy and creative development for a new corporate reputation campaign to launch this fall.
  • Executive Wealth Management
    Cronin and Company
    Cronin and Company added Executive Wealth Management to its client roster. The company tapped Cronin for several projects including a Web site redesign, public relations program and paid search marketing.
  • Macerich
    RP3
    Macerich, an owner, operator and developer of retail properties, named RP3 Agency as agency of record for its Tysons Corner Center retail development. RP3 will initially develop a promotional campaign aimed at driving retail traffic to Tysons Corner Center for the upcoming holiday season.