Accounts on the Move
Monday, September 19, 2011
  • Hard Rock Vodka
    The brpr Group
    Ultimate Beverages' Hard Rock Vodka brand has selected The brpr Group to create and manage all social communications for its recent launch.
  • Esurance
    Leo Burnett
    Car insurance company, Esurance, named Leo Burnett Chicago as its agency of record. The agency bested Deutsch LA; Duncan/Channon; Goodby Silverstein & Partners; and Venables Bell & Partners for the win. New work will begin immediately. Leo Burnett, which has been the longtime ad agency for Allstate, will service Esurance with a separate team.
  • General Mills
    MEC
    MEC Middle East North Africa was awarded the General Mills MENA media planning and buying account after a two-way pitch in the region. The assignment covers the GCC markets (Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Oman), Egypt and Levant (Syria, Lebanon, Jordan).
  • Generac Power Systems
    Cramer-Krasselt
    Generac Power Systems, a manufacturer of home and business generators, named the Milwaukee office of Cramer-Krasselt as its advertising and public relations agency of record, following a review. The agency will initially handle strategic PR planning and execution, transitioning to fully integrated marketing duties next year to also include advertising, digital and media chores.
  • Louisville Slugger and Bionic Gloves
    imc²
    The Louisville Slugger and Bionic Gloves brands named imc² as its agency of record.
  • Pretzel Crisps
    AMP Agency
    AMP Agency was named agency of record for Pretzel Crisps, a Snack Factory brand. AMP will be responsible for creative and media duties aimed to drive awareness around the launch of the new Bold & Spicy Pretzel Crisps.
  • Visit Baltimore
    Web Ad.vantage
    After an agency review, Web Ad.vantage was renewed as digital agency of record for Visit Baltimore for the next three years.
  • Zen Planner
    90octane
    Zen Planner selected 90octane for online lead generation and search engine marketing.
  • Clearwire
    Horizon Media
    Clearwire tapped Horizon Media as its media agency of record.