Accounts on the Move
Monday, October 3, 2011
  • Bayer
    In review
    Bayer placed its $550 million U.S. media planning and buying account in review. Initiative currently handles the account.
  • Ultimat Vodka
    Amalgamated
    Amalgamated was named agency of record for Patron Spirits brand, Ultimat Vodka.
  • BTS Asset Management
    Rattle
    BTS Asset Management in Lexington, Mass has chosen Rattle as its first agency of record. Billings were not revealed. Rattle will re-brand the company, update its corporate identity and develop marketing support materials.