Chobani yogurt has named Leo Burnett New York its advertising agency of record.

Sony Corporation of America tapped Firstborn to manage creative assignments for the make.believe corporate brand message.  Firstbornwill handle aspects of digital marketing for the United States and select markets in Europe.

MEC Canada was named agency of record for Dare Foods. In this new role, MEC will be responsible for media planning and buying across all platforms, traditional, digital SEM and SEO.

New York Life placed the creative portion of its $35 million advertising account in review. Incumbent Taxi will not defend.

Omaha’s Henry Doorly Zoo awarded branding agency of record duties to Bailey Lauerman.

Crystal Cruises tapped Y&R and MediaCom to handle its creative and media accounts, respectively.