General Motors consolidated its $3 billion global media buying and planning account with Carat.

Union Bank, N.A. tapped Eleven Inc. as its global advertising agency of record. The agency bested Ogilvy, RPA and incumbent Dentsu for the win. Eleven will handle all worldwide advertising and marketing communications for Union Bank, including traditional campaigns for broadcast, print and radio, as well as interactive campaigns for digital, social and mobile platforms. New advertising is expected in the second quarter of 2012.

Mizuno USA named McKinney, Durham, NC, as its agency of record to handle integrated branding communications solutions, including print, collateral, direct, point of sale, and online advertising.

U.S. Cotton named Marcus Thomas as agency of record for its Swisspers brand of 100% cotton-based health and beauty aids. An undisclosed budget will go to integrated consumer marketing, including social and other online media, event marketing, nontraditional media, and media relations.

StruckAxiom was named digital agency of record for Jack in the Box.

Laughlin Constable was named agency of record for Lung Cancer Alliance, a national advocacy group for lung cancer awareness and support for those living with or at risk for the disease.

Fuseideas has been chosen to complete a website redesign for the Metropolitan Nashville Airport Authority.