Anvil Knitwear named Sub Rosa as its agency of record. Sub Rosa will be handling brand strategy and creative execution for Anvil, a manufacturer of imprintable sportswear and apparel, catering to both wholesale and private label customers.

Applebee's tapped CP+B to handle its creative account, previously handled by McCann Erickson.

The Nature Conservancy tapped RP3 Agency as its creative agency, slated to create a national PSA campaign to promote its “All Hands on Earth” initiative. RP3 will develop TV, radio, print and online executions as part of the “All Hands on Earth” campaign. The work will break this spring.