Accounts on the Move
Monday, April 30, 2012
  • LendingTree
    Ocean Media

    LendingTree selected Ocean Media as its media planning and buying agency of record.

  • Lavazza

    Protagonist has been selected as the North American agency of record for Lavazza coffee, after a review. Protagonist will serve as lead agency, responsible for multi-channel strategy and creative, social media initiatives, and the coordination of PR and in-store support through partner agencies Susan Magrino Agency and Upshot, respectively.

  • Milk Processor Education Program

    The Milk Processor Education Program (MilkPEP) tapped MGSCOMM as its Hispanic-marketing agency, replacing SiboneyUSA, which is closing its doors.

  • City Year
    Allen & Gerritsen

    Allen & Gerritsen has been named agency of record for national non-profit youth leadership organization, City Year.

  • Various Accounts

    TargetCast added Illva, Edmunds and Janus Capital Group to its client roster.

  • Various Accounts

    Brolik added Everlast Wordwide, Alex's Lemonade Stand Foundation and Havahart to its client roster.