Arnold Worldwide was named global agency of record for American Eagle Outfitters. The scope of work includes strategic planning and creative work for TV, out-of-home, social media, mobile, display, CRM, video content and in-store. The account will be managed out of the agency’s Boston headquarters. MediaCom will handle traditional and digital media planning and buying for the business.

Arnoldnyc was named agency of record for Kohler, responsible for all creative initiatives including TV and print, and extending to digital and trade.

The Wisconsin Economic Development Corporation (WEDC) selected Nelson Schmidt to develop and lead its marketing program to brand the state of Wisconsin for business formation, growth and relocation.

BMW Motorrad USA, the motorcycle division of BMW of North America, selected The S3 Agency as agency of record for its estimated $2 million account. The agency will be responsible for creative and media services across advertising, online and social networks.

The Block magazine awarded Golden Heart Communications global marketing communications chores. The agency, headquartered in Israel, will handle all global marketing communications, including sales development to international and national advertisers.