H&R Block has named 360i, part of the Dentsu Network, as its social media agency of record. The agency has served as H&R Block’s search marketing agency of record since 2005.

Without a review, Firehouse was named agency of record for Nothing Bundt Cakes, a Las Vegas-based chain of more than 50 bakeries nationwide. The agency will handle brand strategy, research and planning, creative, media planning and buying and digital chores.

Claire’s named Euro RSCG Chicago as its global creative agency of record.

Scripps Health named DeVito/Verdi West as its advertising agency of record, charged with branding, creative development and traditional and digital media campaigns.

Cloud-Connected backup and recovery company, Evault named Engine Company 1 as its agency of record. The account was previously handled in-house.