CARRERA, an international eyewear brand, named Wieden+Kennedy Amsterdam as its creative agency of record. The partnership will initially focus on a new teaser campaign that will run online, as well as in worldwide points of sales.

Fruit of the Loom placed its creative and media accounts in review. The Richards Group presently handles both accounts.

Siltanen & Partners Advertising was awarded media planning and buying duties for the University of California, Los Angeles.

Roth Partners was selected by Newell Rubbermaid as its agency of record for the Graco baby products brand in North America. Graco is consolidating brand communications chores with the agency. Roth Partners will handle all brand communications across all channels, which were previously split among several agencies.

Chivas Regal selected Evolution Bureau as its global social media agency.

SK+G Advertising was named agency of record for a collection of Orient-Express properties in North America. The agency was previously awarded AOR status for Orient-Express’ El Encanto resort in Santa Barbara, which is scheduled to open in March 2013.

Keiler was selected to handle a marketing project for a division of Automatic Data Processing.

The Skinny Vine, a new line of low-calorie wines from Treasury Wine Estates, selected The Hive Advertising to design its web site and manage its social media presence.

Pixorial, an online video editing and sharing platform, selected 90octane to develop and manage a strategic email, social media and search engine marketing program.

KSV was named agency of record for Okemo Mountain Resort in Ludlow, Vt. The account was previously handled by Milk.

Planit was named agency of record by Royal Building Products Exterior and Distribution division.