LegalZoom, a provider of online legal solutions, named MEC as its media agency of record. The agency will provide full service media responsibilities including planning, implementation and data analytics. Billings are estimated at $50 million. Initiative was the incumbent.

LevLane was named as the first advertising agency of record for the regional franchisee co-op, Massage Envy Philadelphia. Work will include TV, radio, online advertising, search engine marketing, sponsorships and event marketing. Spending was not released.

Ecosentials LLC selected Moses as branding agency for its Vitamin Squeeze water enhancer. The account is estimated at $10 million.

After a three-week review, tart cherry juice manufacturer Cheribundi named TDA_Boulder as its advertising agency of record. Work was previously handled in-house. Initial assignments will include a branding and packaging redesign and the development of sports-related sponsorship opportunities.

Go Daddy tapped Deutsch NY as its agency of record to create the brand’s Super Bowl campaign.