Without a review, Pringles named Starcom USA as its media agency of record in the United States. The account is estimated at $35 million. The appointment builds on the strategic partnership Starcom USA has developed with Kellogg’s as the marketer’s media agency of record.

AKQA was named as Anheuser Busch's first digital agency of record. In this role, AKQA will work with the Budweiser, Bud Light and Stella Artois brands.

Doe-Anderson has been tasked with creating a global loyalty program for Jim Beam Bourbon. In addition, the agency was tapped as agency of record for BDI.