MEC India was named media agency for Britannia Foods. The account is estimated at $30 million.

Atmosphere Proximity was tapped to lead brand strategy and marketing for the Economist in North America.

Tempur-Pedic International selected Carmichael Lynch as its creative agency of record following a review. In addition, Carmichael Lynch Spong was named public relations agency of record.

SK+G Advertising was selected by Solaire Resort & Casino Manila, to provide advertising and design consultation as well as creative development for the brand. The resort is set to open in March 2013.

Joe’s Crab Shack awarded McCann Erickson its creative account and Universal McCann its media planning and buying account.

Fruit of the Loom tapped CP+B as its creative and media agency, replacing The Richards Group.

The Gate Worldwide has added DUXIANA, a Swedish-based manufacturer of high-quality beds, to its client roster after an agency review. Print, radio and digital work, aimed at an upscale audience, is expected to break in the first quarter of 2013. JL Media continues to handle media chores.