Accounts on the Move
Monday, June 17, 2013
  • YouSendIt
    Heat
    YouSendIt named Heat as its agency of record, following a review. The agency will handle all advertising, including digital, experiential and traditional.
  • Emirates
    BBDO New York and Atmosphere Proximity
    Emirates has named BBDO New York and Atmosphere Proximity as its integrated marketing agency partners in North America, effective August 1. BBDO New York and Atmosphere Proximity will create an integrated marketing campaign including advertising, digital and social media elements. First work will break late summer.
  • Zoosk
    Camp + King

    Camp + King was named agency of record for online dating website, Zoosk. New digital work breaks in July.

  • Filippo Berio
    Emanate
    Filippo Berio olive oil tapped Emanate as its agency of record for the United States. Emanate will develop and execute an integrated marketing campaign for the brand, including media relations, social media content and community management and consumer sampling events.
  • Tommee Tippee
    Full Contact
    Full Contact was named agency of record for Tommee Tippee North America. Billings were not released. Mullen previously handled the account. The agency will develop and execute print, video and digital creative for the brand's core Closer to Nature and the Closer to Nature Added Comfortlines.
  • WellBiz Brands
    Blitz Media and Struck
    Blitz Mediawasnamed media agency of record for WellBiz Brands, Inc., the parent company of Elements Therapeutic Massage and Fitness Together Franchise Corporation. The agency will handle media strategy, planning, and buying. In addition, WellBiz Brands named Struck as its creative agency of record.
  • Ermenegildo Zegna
    We Are Social
    Italian fashion house Ermenegildo Zegna selected We Are Social to handle global social media work. The account will be run out of We Are Social's NY office with help from the agency's seven other global offices.
  • Living Spaces Furniture
    Pitch
    Living Spaces Furniture named Pitch as its first-ever advertising agency of record.
  • Earthbound Farm
    Haberman
    Following a review, Earthbound Farm selected Haberman as its public relations, social engagement and digital agency of record.