Accounts on the Move
Monday, June 24, 2013
  • L'Oreal Luxe
    Firstborn
    L'Oréal USA's Luxury Products Division (L'Oreal Luxe) has awarded its digital marketing business to Firstborn. The agency will be responsible for digital strategy, concept development and creative execution across all brands under the L'Oréal Luxe division including: Lancôme, Kiehl's, Yves Saint Laurent Beauté, Clarisonic, Giorgio Armani and Urban Decay. Media duties, which were not up for review, will continue to be handled by Moxie Interactive.
  • Gazelle
    Ocean Media
    Gazelle, a consumer electronics trade-in site, selected Ocean Media as its agency of record for broadcast media buying. The account is estimated at $16 million. Mullen is handling creative duties for the upcoming campaign.
  • Bad Martha
    AMP Agency
    Bad Martha, a new craft beer brand inspired by Martha’s Vineyard, tapped AMP Agency to handle the creation of the brand including labels, package design and website as well a go-to-market strategy.
  • Regis University
    TDA_Boulder
    Following a one-month review, Regis University, Denver, has named TDA_Boulder as its agency of record, for both strategy/creative and media. The incumbent was Mortar, San Francisco. An undisclosed budget will support print, radio, online, outdoor and transit advertising. First work, an awareness campaign, will break this summer.