Anti-tobacco group, The Legacy, has parted ways with its agency of more than a decade, Arnold. The Legacy’s $50 million account is in review and Arnold failed to make it to the next round. Agencies still in contention are Anomaly, BBDO, Droga5, 72andSunny and 180LA.

VML was named agency of record for NAPA AUTO PARTS, following a review. Publicis Kaplan Thaler previously handled the account. The agency will be responsible for all national creative duties, including TV, radio, print, sponsorship activation and digital elements. The Bedford Group in Atlanta managed the review. “We’re incredibly proud to be selected as NAPA’s agency of record,” said VML’s CEO and president, Jon Cook. “VML’s focus has always been about challenging conventional thinking and delivering more relevant, innovative and category-changing ideas. These were some of the priority ingredients that NAPA wanted in an agency partner, and we can’t wait to get started.” NAPA AUTO PARTS spent nearly $35 million on measured media in 2012, according to Kantar Media. Additional VML clients include Colgate-Palmolive, Dell, English Premier League, Gatorade, Hill’s Pet Nutrition, Kellogg, Microsoft, PepsiCo, Southwest Airlines, Wendy’s and Xerox.

The near two-decades long relationship between DDB and Wells Fargo has come to an end as the agency failed to make the cut and move forward in the review. DDB handled the account since 1995 from its Los Angeles office. Agencies making it to the next round are BBDO, JWT, Mullen and TBWA/Chiat/Day.

Havas Worldwide was named agency of record for Green Mountain Coffee. The account will be handled out of the agency’s New York office. RJ Palmer continues to handle media duties. The parent company of Keurig, Green Mountain coffee is recognized for its various brands of K-Cup single serve beverages. The company spent $44 million on measured media in the first 9 months of 2013, according to Kantar Media.

King’s Hawaiian, a family-owned business that creates Hawaiian bread products, has named Energy BBDO as its creative agency of record. The agency will be responsible for developing the brand’s first-ever national television campaign. “King's Hawaiian is a mass appeal brand looking for mass awareness. They want to go big and also do fun work that gets as many people excited about the brand as possible,” said Dan Fietsam, Chief Creative Officer of Energy BBDO. “We are looking forward to bringing King’s Hawaiian to television for the first time, and really spreading the word on how delicious these products are.” Energy BBDO also added Bud Light and Pearle Vision to its client list. King’s Hawaiian spent $7.3 million on measured media in 2012 and $1.6 million between January and September of 2013, according to Kantar Media.

For the first time in more than 20 years, Hachette Book Group has hired MK Creative Media Marketing as its agency of record. Previously, all advertising work was handled in-house. The agency will handle the multi-million dollar media buying for all of Hachette's publishing groups, which include Little, Brown and Company, Little, Brown Books for Young Readers, Grand Central Publishing, Hachette Nashville, Orbit and Hyperion. The agency will also handle creative development for select titles. The agency’s first assignments were the creative launch for David Baldacci's King and Maxwell and the media planning for Michael Connelly's The Gods of Guilt. "We're excited about the depth and breadth of our partnership with Hachette,” said Michael Yuen, Partner and Executive Creative Director of MK. “They're bringing us in to the marketing process right from the beginning, so we can be involved with all aspects of how the books are marketed-both to booksellers and to consumers. Our goal is to keep Hachette titles current and relevant in a cluttered, digital, ad-saturated world."

Glenmorangie, a single-malt whisky brand has named BSUR to handle its global communications account, following a review. WCRS, London previously handled the work. BSUR will develop a fully integrated global campaign concept for brand communication and through-the-line activation for Glenmorangie. New work launches in 2014. “We have chosen to unite with BSUR for their international perspective and impressive creativity,” said David White, Director of Marketing and Communications at The Glenmorangie Company. “BSUR shares our passion for brands and we are confident that this collaboration will allow us to continue the brand’s excellent momentum of the last 4 years.” Glenmorangie spent $4.5 million on measured media in 2012 and $3.1 million between January and September of 2013, according to Kantar Media. The account will be handled out of BSUR’s Amsterdam office.

Premier Exhibitions, a presenter of museum quality touring exhibitions, tapped New York-based Crossmedia as its media planning and buying agency, to re-envision and re-launch the company’s exhibition marketing strategy. The partnership, effective immediately, plans to launch new creative and messaging in markets where the company has self-run venues, including Atlanta, Buena Park, Orlando and Las Vegas, starting early 2014. “Many of the exhibitions have been touring for a number of years and in some instances, have been in their respective markets for five plus years,” said Elizabeth Natwick, vice president of marketing for Premier Exhibitions.  “While the concept of the exhibit and the content is evergreen and transcends generations, the way we interact with the public in terms of messaging and marketing should be evaluated and updated, and we are looking forward to doing just that with Crossmedia.” Premier Exhibition’s portfolio includes Titanic: The Artifact Exhibition, BODIES…The Exhibition, BODIES REVEALED and Tutankhamun: The Golden King and the Great Pharaohs, among others. The company spent $1.3 million on measured media in 2012 and $464,000 between January and September of 2013.

Havas Worldwide New York, previously known as Euro RSCG Worldwide, was named creative agency of record for Liberty Mutual, following a review. Hill Holiday previously handled the account. The agency will handle creative duties for the brand, developing integrated communications strategies and content for Liberty Mutual and its U.S. Personal Lines insurance business.  New work will launch in 2014. The account win is one of the agency’s largest scores of the year, having also won work for Abilify, Novartis, Tuesday’s Children, Danone, Covance, DISH, Green Mountain Coffee, Jenny Craig and Audemars Piguet. Liberty Mutual spent $158 million on measured media in 2012 and $132 million between January and September of 2013, according to Kantar Media.

Kaz, a subsidiary of Helen of Troy Limited, and marketer of PUR Water filters named Arnold Worldwide as agency of record the PUR brand, following a review that began in September. Arnold will handle communications strategy, creative development, and digital marketing strategies. Roth Observatory managed the review. “We selected Arnold for its breadth of experience, its unique combination of analytical strength and strong creative capability. This will help us meet consumer needs and our business objectives” said Christophe Coudray, Chief Marketing Officer of Kaz. Helen of Troy acquired the PUR brand from The Procter & Gamble Company in December 2011. Additional Arnold Worldwide clients include CVS/pharmacy, Fidelity Investments, The Hershey Company, Jack Daniel 's, Kohler, Milk-Bone, New Balance, Ocean Spray, Progressive, Sanofi, Titleist, truth®, Tyson Foods, Unilever and University of Phoenix.

U.S. International Media (USIM) was named media planning and buying agency of record for WellPet, a manufacturer of natural pet food brands such as Wellness, Old Mother Hubbard, Eagle Pack and Holistic Select. USIM will support WellPet’s media and marketing activities related to their brands, with a specific focus on strategic development, media planning, media buying and market research. KSL Media, which went bankrupt in the fall, previously handled the account. Sources estimate spending at $15 million. “We were impressed with USIM’s insight into our business, strategic thinking, solid execution, and expertise,” stated Camelle Kent, vice president of marketing at WellPet.

Zicam, an over-the-counter cold remedy and allergy brand owned by Matrixx Initiatives, named New York-based Protagonist, as agency of record to handle its traditional, digital, experiential and social marketing work. Grok, a New York-based boutique agency, previously handled the account. The agency is in the process of revamping Zicam’s Facebook page, creating a “Shorten Your Cold & Seize The Day” sweepstakes along with additional giveaways. “We’re looking forward to helping Zicam reinforce its difference as a cold medicine that you take at the first sign of a cold that can actually shorten your cold,” Jordan Rednor, co-founder of Protagonist, commented. “We’re talking directly to consumers where they’re most likely to feel a cold coming on, with sponsorships at the McDonald’s Thanksgiving Parade in Chicago and full-day activations in Herald Square and Chelsea Piers in NYC, complimenting cold season TV and radio flights,” he said. Zicam spent $23.4 million on measured media in 2012 and $4 million between January and September of 2013, per Kantar Media.

Columbia-based agency, ADG Creative, was named agency of record for Howard Bank, a locally owned and managed bank headquartered in Howard County, Maryland.  ADG will develop brand and marketing strategies to support Howard Bank's mortgage division and overall growth in Central Maryland. "We are thrilled to be joining forces with a local company who is a true market leader," said Jeff Antkowiak, Chief Creative Officer at ADG. "It's exciting to work with a client who has such a strong and promising place in our region."