GNC tapped IPG-owned Carmichael Lynch to handle its creative and media work. The Arnell Group previously handled creative chores and Cramer-Krasselt handled media duties. “Carmichael Lynch has a history of building emotional connections with consumers that drive passion for the brand and business results,” said Tom Dowd, executive vice president, chief merchandising officer and general manager of GNC. “Their big idea will help further elevate GNC as a strong lifestyle brand, appealing to a much broader audience.” The new campaign is slated to launch in the spring. GNC spent $41 million on measured media between January and September of 2013, according to Kantar Media.

Chevrolet has moved its U.S. Hispanic account from Omnicom’s LatinWorks to Cassanova Pendrill, IPG-owned McCann’s Hispanic agency. Commonwealth is McCann’s agency that handles General Motors’ Chevrolet account. Latinworks handled the account for the last four years and the account shift is part of Chevrolet’s overall consolidation of its global advertising. "We had a tremendous ride with the Chevy brand for the past four years, starting with the launch of Cruze which was one of the most successful launches in the company's history”, said Sergio Alcocer, President and Chief Creative Officer at LatinWorks. “Agency consolidations like this one happen every day in our industry, sometimes in our favor and sometimes against us.” Chevrolet spent $63.2 million on Hispanic media between January and September of 2013, according to Kantar Media.

Austin-based McGarrah Jessee has expanded its relationship with San Antonio-based hamburger chain Whataburger. The agency has handled creative duties for Whataburger since 2003 and recently won all media planning and buying duties following a review that included national and global media agencies. Southwest Media Group in Dallas previously handled the work. McGarrah Jessee will add between 12 and 15 jobs to handle the new work. Whataburger owns 740 locations across the southern US, from Arizona to Florida. "Whataburger customers are better connected at home and on the go than ever before and we have an opportunity to evolve with them in the digital space," said John Lee, Marketing and Innovation Director for Whataburger. "McJ showed us a clear vision for that evolution, as well as developing innovative plans for our offline marketing.” McGarrah Jessee and Whataburger will continue to create unique ways to engage Whataburger’s fan base, as well as develop plans to reach new customers. Whataburger spends an estimated $35 million on measured media.

Crossmedia was named global media agency of record for Visit Scotland: Scotland’s National Tourism Organization, following a review. The agency will handle all media planning and buying for digital, print, OOH and TV campaigns in U.S., Canadian and Australian markets. In a separate review, Frankfurt, Germany-based agency Geometry Global as awarded creative duties. Visit Scotland spent $2.7 million on measured media in 2012 and $1.4 million between January and September of 2013, per Kantar Media. Additional Crossmedia clients include Jägermeister, Madison Square Garden, Whole Foods Market, People Magazine, Pacific Sunwear, New Era Caps, KIND Snacks and Premier Exhibitions.

Havas Worldwide Dusseldorf was named agency of record for Berlitz, a 135-year-old language education company, following a four-agency pitch. The 2014 campaign includes print, online and direct marketing, targeting both consumers and businesses. With this campaign, Berlitz aims to grow its business and expand its customer base. Berlitz instructs private adult and young customers as well as corporate clients. In Germany alone, there are more than 50 Berlitz locations. The company spent $1.1 million on measured media between January and September of 2013, according to Kantar Media.