Olson 1to1, the loyalty/CRM division of Olson, was hired to launch L'Oreal's first ever loyalty program, Lancome Elite Rewards, where users earn points that can be redeemed for Lancôme products and beauty experiences not just by buying Lancome products, but also by posting about them to their social media profiles and following Lancome USA on Facebook, Instagram and Twitter. For example, users will receive 10 points for every $1 they spend on Lancome products at one of 2,300 participating retail locations, and they also receive up to 50 points for connecting with the brand's social channels and 25 points each time a favorite find is shared on one of those channels. Points can be accrued by uploading an Instagram selfie to showcase a new Rough In Love lipstick using a specified hashtag, watching makeup tutorials on Lancome.com, or checking in at a Lancome beauty event on Foursquare. "We see this program as an extension of the Lancome brand giving our customers a platform to connect with each other," says Alessio Rossi, vice president, Lancome digital marketing. "We're excited to reward our loyal Lancome clients for their purchases in an industry that doesn't discount."

CP+B LA was awarded creative chores for video game franchise, NBA 2K, following a pitch process. The agency will launch an integrated marketing campaign beginning in September that includes TV, digital, social media elements to promote the next iteration of the franchise, NBA 2K15. “NBA 2K continues to break new ground in interactive entertainment and culture, and has even bigger plans for the future,” said Mason Reed, EVP/Managing Director, CP+B LA. “We couldn't be more excited to help them along the journey.” “Partnering with the creative minds at CP+B demonstrates our commitment to continue growing our franchise through the delivery of world-class creative,” added Alfie Brody, vice president, global sports marketing, 2K.

True North Inc. has been named agency of record for Adlens, a manufacturer of variable focus technology for the eyewear industry. The agency was awarded the work following a review that included 12 other agencies. True North will be responsible for developing integrated communication strategies for Adlens and its range of brands to build consumer awareness of variable focus eyewear as well as drive sales. The scope of work will include online and offline creative campaign development, social media, media planning and buying, and data analytics. "Adlens is poised to change the eyewear industry with the technology they've developed," said Steve Fuchs, CEO, True North Inc. "This new partnership gives True North an incredible opportunity to help Adlens build their brand, introduce a new product category to the world, and reach their direct sales goals."

Hopsteiner, an international hop growing, trading and processing firm, has named The EGC Group as its social media agency of record. The agency will provide media relations and social media strategy for Hopsteiner and spearhead the promotion of its latest hop varieties to breweries on a global level. "I believe the EGC Group, more specifically EGC's craft beverage division, brings the right experience and skill-set to effectively manage Hopsteiner's niche marketing and communications, while delivering high-quality results that will generate new meaningful relationships and help drive its business even further," said Ernie Canadeo, founder and president of EGC Group."

Nitto Tire U.S.A., a manufacturer of off-road and street performance tires, has tapped Kahn Media to handle its public relations initiatives, including targeted media outreach, new product debuts and event promotions. Kahn Media will work with Nitto and its digital agency of record, Long Beach, Calif. based Cie Studios, on the development and implementation of campaigns to elevate brand visibility, increase sales, and promote the company’s motorsports initiatives and events. “We are very proud to work with a well-respected, enthusiast-driven brand like Nitto,” said Kahn Media president Dan Kahn. “Nitto got its start in the United States by offering the best possible product to enthusiasts, and grew its brand from there. We began in much the same way, and this is a watershed moment for Kahn Media – representing the best tire company in the market on a wide range of exciting new programs."

California-based skincare company, Cremo Company, named Detroit-based Jekyll & Hyde as its agency of record, charged with building national brand recognition for Cremo's flagship product, Cremo Shave Cream. The debut campaign will use recognizable radio show hosts to reach its target audience.