Accounts on the Move
Monday, July 14, 2014
  • QPS Employment Group
    MSK
    Milwaukee-based MSK was named agency of record for QPS Employment Group, a Midwest staffing and employment firm headquartered in Brookfield, Wisconsin. Following a review process, QPS tapped the agency to spearhead strategic planning, branding, web development and marketing for all of QPS'offices located in Wisconsin, Iowa, Illinois, Kansas and Missouri. "MSK really understands our business goals," said Dave Elliott, marketing director at QPS. "That, along with the agency's experience and unique planning process, will help us strengthen our brand and strategic vision." Mary Parodo, executive vice president of client services at MSK added: "We are thrilled to work with such a passionate and dedicated team and look forward to helping them take the brand to even greater heights." Additional MSK clients include Hoosier Lottery, Indianapolis Motor Speedway, Bank Mutual, Aurora Health Care, Marcus Theatres and Bielinski Homes.
  • Subway
    Proof+Grey
    SUBWAY Restaurants awarded strategic and creative duties for its Southwestern Ontario, Toronto and Barrie markets to Austin-based independent agency, Proof Advertising in partnership with the Toronto office of Grey Canada. To service the business, which consists of 944 stores in Ontario, the shops have formed a collaborative, Proof+Grey, which will operate account and creative services out of both Austin and Toronto. The win adds to Proof's existing SUBWAY roster work which consists of more than $80 million in business across nearly 7000 stores in 50 markets nationwide. This marks the first piece of SUBWAY business for Grey Canada whose client roster include P&G, Post Foods, GSK, and Volvo. Initial work from Proof+Grey will launch this summer. Having pursued past opportunities with Grey's PR and activation teams, Proof invited the agency to co-pitch for the Subway business when it went into review last month. "We are thrilled to bring our QSR expertise to the Canadian market, and to do so in solid partnership as Proof+Grey," said Bryan Christian, co-founder and president of Proof. "We have always had huge respect for Grey on the global scale and have enjoyed a close personal relationship with their team for years now. "Subway is a great brand and one that we are excited to begin a relationship with," added Stephanie Nerlich, president & CEO of Grey Canada. "The ability to leverage Proof's impressive work and expertise on the SUBWAY brand has been fantastic for our team. We look forward to growing this partnership."
  • Mashable
    Inception Digital
    Mashable has expanded into Australia and named Inception Digital as its Australian digital media agency of record. The agency was charged with helping to grow the company's commercial opportunities with brand partners in Australia. "We're excited to be expanding into Australia and thrilled to have Inception Digital join us in our continuing journey to be a truly global digital media company," said Adam Ostrow, Chief Strategy Officer at Mashable. "With such a large Mashable readership in Australia it only made sense to bring on-board an agency that so intimately knows the market and audience." Additional Inception Digital clients include The Guardian, AOL Media and Glam Media.
  • Colorado Department of Human Services Office of Behavioral Health
    Cactus
    The Colorado Department of Human Services Office of Behavioral Health (OBH) selected Cactus to develop and lead a two-year statewide campaign to inform Colorado residents of new statewide and regional behavioral health crisis system resources. Cactus has past experience creating public education campaigns locally, regionally and nationally, having previously worked with the Mental Health Center of Denver, the National Council for Community Behavioral Health and the Colorado Office of Suicide Prevention, among others. "Cactus understands how to approach the stigma surrounding mental illness and talk to people about mental health services in a fresh, approachable, educational and effective manner," said Joe Conrad, CEO and founder of Cactus. "We believe Colorado is leading the way in mental health literacy, education and action around this critically important issue and we are thrilled to be a part of this innovative program."
  • MADD
    Chapman Cubine Adams + Hussey
    Chapman Cubine Adams + Hussey was hired by Dallas-based Mothers Against Drunk Driving (MADD), to lead multichannel, integrated fundraising campaigns for the nonprofit. Direct marketing represents more than a quarter of all MADD income, and serves as the driving force behind MADD's donations from individuals. CCAH aims to bring MADD's direct marketing efforts to the next level by growing MADD's monthly giving program, developing new acquisition formats, improving long-term value and improving cross-channel integration. "CCAH has a proven track record of reaching advocates and donors where they consume information -- online, by phone and via mail -- and integrating marketing efforts in a cohesive way across all channels," said Debbie Weir, MADD's Chief Executive Officer. "We are excited about creating a successful partnership that will help us raise more funds to save lives, prevent injuries and serve victims." "We will make a coherent case for donor involvement by developing and conducting integrated, multichannel campaigns that combine the complementary strengths of direct mail, telemarketing and digital media," said Lon Chapman, Executive Vice President and Managing Partner of CCAH's West Coast office.
  • ditech Mortgage
    HackerAgency
    Global digital/direct marketing agency HackerAgency was tapped to execute a broad-spectrum marketing campaign for home lender ditech Mortgage Corp.