Accounts on the Move
Monday, January 5, 2015
  • The University of Oregon, Unilever, and National Real Estate Development
    160over90
    160over90 added The University of Oregon, Unilever, and National Real Estate Development to its client roster. 160over90's Newport Beach team was tapped by the University of Oregon to develop an integrated brand communications initiative for the University, to be activated over the next three years. The initiative will include an integrated advertising campaign, public relations efforts, and a number of tactics for areas such as admissions and development. Unilever tasked the agency to create and launch a series of brand initiatives for its spreads division. The branding engagement will include an education video series, along with sales and interactive presentation materials. In addition, the National Real Estate Development tapped the agency to create an integrated branding and advertising campaign for East Market, a 4.34-acre development site located in Center City, Philadelphia. Lastly, the agency has renewed contracts with the Atlantic 10 Conference and Under Armour.
  • ShurTech Brands
    Brunner
    Following a two-month review, ShurTech Brands, known for Duck Tape brand duct tape, tapped Brunner, Pittsburgh, to handle a series of digital marketing assignments on a project basis. The review, which included three other agencies, was managed by RSW/Agency Search, Cincinnati. Initial duties will include a redesign of the Duck brand website and the Stuck at Prom Scholarship Contest site. First work will break in the first quarter of 2015. "Brunner understood the importance of building analytics-based decision making capabilities into our digital marketing," said Bill Kahl, executive vice president of marketing of ShurTech Brands. "And they have the technical capabilities to do so. Also important to us was their history of long-term agency/client relationships. We're in this for the long haul and we want a digital partner who feels the same." Additional Brunner clients include GlaxoSmithKline, Cub Cadet, Bob Evans, Huffy, Westinghouse, GNC, YellaWood, Care USA, Mars and Eaton Vehicle Group.
  • Brand USA
    in review
    Brand USA placed its global advertising account in review. Geometry Global, established by the merger of G2, OgilvyAction and JWTAction and part of WPP, currently handles the account, valued between $1 and 3 million. Brand USA is the destination marketing organization for the United States, which was created by the signing of the Travel Promotion Act. The firm's mission is to increase international visitation to the United States in order to fuel the nation's economy. An incremental increase in international visitation can generate billions of dollars of revenue from spending by international visitors in the United States, which fuels the nation's economy and creates new jobs. Brand USA is also looking for an agency to handle local community management, a global social community management agency and a global public relations firm. A decision is expected by February.
  • University of Chicago Medicine
    DeVito/Verdi
    University of Chicago Medicine & Biological Sciences tapped New York-based DeVito/Verdi to handle its consumer advertising account. DeVito/Verdi has developed a strong reputation for hospital advertising over the past several years, handling such organizations as Mass. General, Mount Sinai Medical Center (NYC), Scripps Health (S.D.), Lenox Hill (NYC), Abington Memorial (outside Philly) and North Shore/LIJ on Long Island. The agency intends to expand on the long-standing brand position, "At the Forefront of Medicine," which UChicago Medicine has been known for locally, regionally and nationally. The University of Chicago Medicine spent $4.2 million on measured media in 2013, according to Kantar Media.
  • New Era
    Pereira & O’Dell NY
    New Era has expanded its relationship with Pereira & O'Dell New York, who will act as its lead creative agency across a series of projects in 2015. Since late 2013, New Era and Pereira & O'Dell New York have partnered on a numerous cultural initiatives, including the brand's homage to Jackie Robinson, "First Changes Everything," which recently took home two Clio Sports Awards. Most recently, the agency worked on a video series featuring Spike Lee to promote New Era's Heritage Series collection of caps. Pereira & O'Dell will lead the development of campaigns to activate New Era's partnerships with both Major League Baseball and the NFL. Work will be heavily focused on digital and retail channels. "The team at Pereira & O'Dell New York has consistently delivered when we've called on them, so as we looked toward our goals for 2015, it felt natural to expand our partnership," said Kelli Coppola, senior director of strategic accounts at New Era. "We're excited to see what they can do for some of our bigger initiatives next year." New Era spent $2.8 million on measured media in 2013, according to Kantar Media.
  • MotoAmerica
    Kahn Media
    MotoAmerica, a North American professional motorcycle road racing series, named Ventura County-based Kahn Media as its agency of record, charged with public relations, branding, social media marketing, branding and creative collateral for the new AMA-sanctioned professional racing series. Kahn Media has already helped launch MotoAmerica's communications efforts, including logo and web designs, apparel concepts and social media management. "Kahn Media is a valuable asset for our series," said MotoAmerica principal Richard Varner. "The agency has several high-profile clients in the performance industry and a multi-year track record of developing audiences for new and established brands." Added Dan Kahn, president of Kahn Media: "We are honored to be selected as MotoAmerica's agency of record. This is an exciting opportunity to help build a national racing series from the ground up. We're looking forward to helping MotoAmerica grow while we expose a new generation of fans to one of the most extreme forms of racing on earth."
  • Corona Light and Modelo Especial
    Ogilvy & Mather Chicago
    Constellation Brands Beer Division named Ogilvy & Mather Chicago as creative agency for its Corona Light and Modelo Especial brands. The agency will assist in the development and execution of marketing strategies to increase brand awareness, stimulate product trials, and increase sales. The partnership takes effect on January 1, 2015. "We believe our Modelo Especial and Corona Light brands have tremendous upside potential for growth," said Jim Sabia, chief marketing officer for Constellation Brands Beer Division. "Ogilvy & Mather Chicago brings a passion for our brands, a collaborative approach, and creative ideas rooted in consumer insights. We look forward to working with them to capture more of the market opportunity." Corona Light spent $7.3 million on measured media in 2012 and $6.8 million in 2013, according to Kantar Media. Modelo Especial spent $16.5 million on measured media in 2012 and $21.9 million in 2013, per Kantar Media.
  • Room to Grow
    Forge Worldwide
    Forge Worldwide donated its services to Boston-based charity, Room to Grow, to help raise awareness and donations. The agency worked with two Boston-based artists, Jannie Ho and Renee Kurilla, who donated time and work to create “storybook” illustrations featuring toys, books and clothing -- the key donation categories sought by the organization. The posters will appear on MBTA subways and buses through early January. The mission of Room to Grow is to enrich the lives of babies born into poverty throughout their first three years of development. At each visit families receive a unique combination of social work support, including individualized parenting guidance and connections to community resources, and all the baby essentials kids needs at that stage. Additional Forge Worldwide clients include Cisco, Rockland Trust, Brigham and Women's Hospital and Dragon Speech Recognition Software.