Accounts on the Move
Monday, February 2, 2015
  • Jack In The Box
    David & Goliath
    David & Goliath joins the Jack In The Box agency roster, following a review. Secret Weapon remains lead agency for Jack In The Box. David & Goliath will be tasked with launching a new product for the company.
  • Tempur Sealy
    RPA
    Tempur Sealy named RPA as agency of record to handle strategy, creative, digital and social marketing for all the Tempur Sealy brands, including Tempur-Pedic, Sealy, and Stearns & Foster. New work to support each brand will launch later this year. RPA joins Tempur Sealy's roster of agencies, which includes MediaCom for media planning and buying, Taylor for public relations and Figure 8 Creative for marketing communications. "It's exciting to welcome RPA to the Tempur Sealy family," said Patrice Varni, Senior Vice President of Brand Marketing. "They share our commitment to improving the sleep of more people every night, and we are excited to collaborate with them on the development and execution of creative marketing programs for our family of brands." Tempur Sealy spent $56.1 million on measured media in 2013 and $52.7 million the first nine months of 2014, according to Kantar Media. Additional RPA clients include American Honda, ARCO, Los Angeles Clippers, Farmers Insurance Group, Intuit Small Business, La-Z-Boy and Mandalay Bay Resort and Casino.
  • Braman Motorcars
    THAT Agency

    THAT Agency was named digital agency of record for Braman Motorcars' Braman Audi, Bentley, BMW, Porsche, Mini and Rolls Royce brands. THAT Agency and Braman Motorcars have worked together for the past four years, expanding the relationship to handle website strategies, pay per click management, search engine optimization services, social media, content creation and video optimization for the South Florida-based company.

  • Delta Air Line
    Santy
    Santy was added to Delta Air Line's agency roster, tasked to conduct social listening, especially from a millennial audience. The agency will evaluate conversations going on across social media sites, blogs, review sites and Delta's own channels. The process will help determine themes and attitudes of key traveler segments, helping the brand market to these audiences in more meaningful ways. Once complete, insights and recommendations will be provided for Delta’s social and digital campaigns. Delta spent $62 million on measured media in 2013 and $35.3 million between January and September of 2014, according to Kantar Media. Additional Santy clients include Peter Piper Pizza, Paradise Bakery & Cafe, China Mist Iced Tea and Harvest Snaps.

  • Nad's
    Believe Advertising

    Aussie hair removal company, Nad's, tapped Believe Advertising to handle its U.S. media relations. For more than 22 years, Nad's has been creating a variety of hair removal products, like Nad's Body Wax Strips, Nad's Natural Hair Removal Gel and Nad's Brazilian & Bikini Wax.