Accounts on the Move
Monday, May 18, 2015
  • Sea Palms Resort
    Ames Scullin O'Haire
    Valor Hospitality Partners, Atlanta, hired Ames Scullin O'Haire as agency of record for its Sea Palms Resort property. The resort recently underwent a $5 million revamp and is located on St. Simons island in Georgia. The agency created a new brand logo and identity package, advertising campaign, direct mail and email templates, as well as designs for resort flags and signage. The resort's marketing campaign materials will appear in regional travel/tourism publications and in the Golden Isles, Georgia area. Additional Ames Scullin O'Haire clients include Mitsubishi Electric, Georgia Aquarium and Golf Pride Golf Grips.
  • Redhook Brewery
    Duncan/Channon
    Following a review, Redhook Brewery named Duncan/Channon as its agency of record. Duncan/Channon will handle strategy, creative and media elements. This marks Duncan/Channon’s second brand work from Craft Brew Alliance, building out the agency’s position in the craft beer market. First work is expected to launch in Redhook’s home market of Seattle this summer. "It’s great to build out our craft beer roster with a brand that was making craft beers before it was even a thing," said Parker Channon, partner and executive creative director. "We had an instant connection with this team and look forward to helping Redhook reach its next level of extraordinary growth, and then the next." Current Duncan/Channon clients include StubHub, Sephora, Kona Brewing, John Muir Health and the California Tobacco Control Program.
  • Vonage
    FCB Garfinkel
    FCB Garfinkel New York was named brand agency of record for Vonage, a provider of cloud communications services for consumers and businesses. The agency is tasked with developing a brand strategy and a new brand campaign. Creative will break later this year, consisting of digital and broadcast elements. The appointment of FCB Garfinkel follows a well-received campaign released by the agency in October that depicted the mobile benefits of residential service offered by Vonage. "We're thrilled to be helping evolve the Vonage brand," said Lee Garfinkel, CEO of FCB Garfinkel. "This is a fascinating company, a proven disruptor and innovator that has consistently enabled connections and brought real value to consumers. Vonage has extended that same value into the business market, and we're excited to tell that story." Vonage spent $96.1 million on measured media in 2014, down from $149.6 million spent in 2013, according to Kantar Media.
  • Bill Blass Group
    Exposure America and Wondersauce
    Bill Blass Group named Exposure America and Wondersauce as its public relations and digital creative agencies, respectively. Exposure America will lead the brand's media relations and special events, while Wondersauce will design the fashion house's website and e-commerce platform. "We selected companies that were in keeping with the values of Bill Blass; respectful of the brand's archive, with a modern approach to retail and design," said Chris Benz, Creative Director of Bill Blass. "Both firms demonstrated fresh thinking with a consumer-centric lens." Added John Sampogna, Founding Partner of Wondersauce: "We want to pay homage to the past while building a very modern shopping experience; showcasing Bill Blass products in interesting and beautiful ways." The Bill Blass brand is set to relaunch in January, 2016.
  • The Herb Chambers Companies
    Forge Worldwide
    The Herb Chambers Companies, a Somerville, Mass.-based automotive dealership, tasked Forge Worldwide to create billboard and print advertising for the brand. Additional Forget clients include Friendly's Ice Cream, Cisco, Dragon, Rockland Trust and Spaulding Rehab Network.