Accounts on the Move
Monday, July 6, 2015
  • Heineken
    Publicis Worldwide
    Heineken tapped Publicis Worldwide as its lead global creative agency. Wieden+Kennedy previously served as lead agency and recently parted ways with Heineken. "We are delighted to be extending our relationship with Publicis," said Jan Derck van Karnebeek, chief commercial officer of Heineken. "Over the last two years, the team has produced exceptional results for Heineken, especially the responsible consumption and Dream Island campaign. We enjoy a strong cultural fit with the Publicis team and are confident that this partnership will further build on the success we have enjoyed with recent Heineken campaigns." Added Arthur Sadoun, CEO of Publicis Worldwide: "Expanding our relationship with Heineken to a global level is an honor and testament to the strong projects and work we have been creating together. We're looking forward to driving the brand and its business forward as a team." Heineken spent $104 million on measured media in 2014, up from $75 million spent in 2013, according to Kantar Media.
  • Perkins Restaurants & Bakery
    The Buntin Group
    Memphis-based Perkins Restaurants & Bakery named The Buntin Group agency of record, following a review of creative and media duties. Doner previously handled the work. The agency will handle traditional and digital strategy and creative, including TV, print, social media, research, analytics and field marketing elements. New work is slated to launch in the fall. "This win gives us a seat at the Perkins table in a unique and exciting time for the business," said Jeffrey Buntin Jr., President/CEO of The Buntin Group. "What they're doing -- and the energy they have for great ideas that will grow their success -- is incredible." Perkins spent $6.3 million on measured media in 2014, according to Kantar Media.
  • The Connecticut Open Tennis Tournament
    Mason
    The Connecticut Open Tennis Tournament Presented by United Technologies named Mason as its agency of record. The agency will handle advertising, public relations, press events, as well as social and digital media programs, to highlight the tournament's charitable initiatives. The tournament generates $26 million in economic impact for the Greater New Haven Area and attracts an average of 55,000 spectators per year. "Our charge is to build the Connecticut Open into the region's premier late-summer event by driving attendance and creating awareness for this world-class sporting event that contributes so much to our community," said Fran Onofrio, president of Mason. "We're looking forward to working with Mason and leveraging the excitement of WTA tennis to benefit the community and maximize support for women's, youth and other causes in Connecticut," added Anne Worcester, tournament director of the Connecticut Open Tennis Tournament Presented by United Technologies. The tournament runs from Aug. 21 to Aug. 29 at the Connecticut Tennis Center at Yale in New Haven, Conn.
  • The Excelsior Youth Center
    Cactus
    The Excelsior Youth Center, a non-profit behavioral healthcare organization, selected Cactus to develop and lead the organization's strategic rebranding and repositioning. The agency is charged with helping the mental health facility execute its strategic plan that includes the expansion of community- and family-based care options, crisis intervention and short-term programs. "Excelsior is excited to be working with Cactus and looks forward to their leadership and expertise in the behavioral and mental health arena as we begin to implement our strategic plan and expand our community involvement to help more youth and families achieve lasting success," said Susan Hebert, CEO of Excelsior. Previously, Cactus worked with Mental Health Center of Denver, the National Council for Community Behavioral Health and Colorado Crisis Services, among others. "Excelsior Youth Center has a clear and strong strategic vision of how they will continue to change lives through their expanded service options," said Joe Conrad, founder and CEO of Cactus. "We're looking forward to identifying and developing a strong brand identity and strategy that will help Excelsior Youth Center fulfill this vision and continue to transform communities for decades to come." The new brand identity will launch this fall.