Accounts on the Move
Monday, July 13, 2015
  • adidas Golf
    Venables Bell & Partners
    San Francisco-based Venables Bell & Partners was named lead global agency for adidas Golf, following a review. "VB&P proved they could create an emotional connection with our brand and demonstrated an authentic appreciation and understanding of the sport," said Melissa Ziegler, global brand marketing director at adidas Golf. "We are looking forward to unveiling our collaborative efforts to the world." Adidas Golf spent $49.6 million on measured media in 2013 and $44.8 million in 2014, according to Kantar Media. For the first quarter of 2015, the brand spent $20.4 million on measured media.
  • Bud Light And Corona
    Wieden+Kennedy

    Following its recent split with Heineken, Wieden+Kennedy was awarded global creative work for Anheuser-Busch InBev's Corona brand, and U.S. work for Bud Light. Work for Corona will be managed from W+K's Amsterdam office and W+K New York will handle Bud Light. BBDO previously managed creative for Bud Light. "Our new creative partner will bring a fresh perspective and help us take the international growth of Corona to the next level," said Miguel Patricio, chief marketing officer of Anheuser-Busch InBev. "Moreover, as the new lead creative agency for Bud Light in the U.S., we look to their powerhouse of talent and experience to take the brand to new heights together." Bud Light spent $271 million on measured media in 2014 and $68.7 million Q1 of 2015, according to Kantar Media. Corona spent $131 million on measured media in 2014, per Kantar Media.

  • Henry Ford Health System
    Campbell Ewald
    Campbell Ewald was named agency of record for Henry Ford Health System, a Detroit-based health care provider. Media buying will continue to be handled by Harrison Media. Founded in 1915, Henry Ford Health System is comprised of hospitals, medical centers and the Henry Ford Medical Group. Campbell Ewald is currently working on a campaign promoting a new medical resource for Detroit professionals on-the-go. A brand campaign will launch in Q4 2015. "Henry Ford Health System has been a major landmark in the Detroit community for the past 100 years, and its clinical care and commitment to improving the health of the communities it serves is exceptional," said Jim Palmer, CEO of Campbell Ewald. "We're thrilled to embark on this new partnership." Added Liz Schnell, vice president, brand strategy, Henry Ford Health System: "Campbell Ewald is known for its solid strategy and break-through creative in the health care space. They are a great fit for Henry Ford and we are looking forward to seeing innovative work later this year." Henry Ford Health System spent $3.9 million on measured media in 2013 and $3.1 million in 2014, according to Kantar Media.
  • Ole Smoky Moonshine
    Standard Time
    Following a review, LA-based Standard Time was named agency of record for Ole Smoky Moonshine. The agency will create a campaign to spotlight Ole Smoky as a unique alternative to the average bar offering and introduce "C'mon Live a Little," a new brand slogan. "Ole Smoky is committed to the growth of the moonshine category, and we're excited to continue to expand our reach through targeted media and sponsorships," said John Cochran, CEO of Ole Smoky Tennessee Moonshine. "Together with Standard Time, we can't wait to show everyone what our moonshine is all about." Ole Smoky spent $1.5 million on measured media in 2013, and $425,000 in 2014, according to Kantar Media.
  • Melia Hotels International
    Gravity Media
    Melia Hotels International named Gravity Media as its digital agency, charged with increasing visitors from the Americas to its hotels and resorts worldwide. The digital campaign will focus on the U.S., Canada, Caribbean, Mexico and all Latin American markets, excluding Brazil. Melia Hotels International spent $2.1 million on measured media in 2014, up from $736,000 spent in 2013, according to Kantar Media.