Accounts on the Move
Monday, July 20, 2015
  • Mount Sinai Hospital
    KBS Toronto
    Following an RFP, KBS Toronto was named agency of record for the Mount Sinai Hospital Foundation, part of Sinai Health System. Cause Company, KBS's cause-related marketing division, will lead strategy and creative. KBS Cause Company will introduce residents to the new Sinai Health System brand and support the public launch of the Campaign to Renew Sinai, the largest fundraising campaign in the organization's history. KBS will debut the first phase of a brand campaign in late 2015. "KBS is a strong strategic partner and storyteller," said Kevin Goldthorp, CEO, Mount Sinai Hospital Foundation and executive vice president, advancement & marketing, Sinai Health System. "Their cause-related division Cause Company has incredible insights, shown the ability to create bold campaigns that break through and have demonstrated a true passion for our organization. We look forward to working with KBS to tell our story in an impactful way." Mount Sinai spent $3.2 million on measured media in 2013 and $2.8 million in 2014, according to Kantar Media.
  • Blue Bunny
    Colle+McVoy
    Colle+McVoy was named agency of record for Blue Bunny ice cream, following a review. The agency will handle all strategic planning, creative and media buying duties. Barkley was the incumbent agency. "We set on a search for a partner that could help position us not just for tomorrow, but for the next several years ahead," said Adam Baumgartner, vice president, marketing, Wells Enterprises, owner of Blue Bunny. "The Colle+McVoy team brought us a very strategic and creative approach and excited us with their vision for the brand." Added Christine Fruechte, CEO of Colle+McVoy: "The chance to work with an iconic, treasured brand that has provided millions of happy moments all across America does not happen often. We look forward to extending the Blue Bunny brand into the future with an integrated campaign that will position Blue Bunny like never before." Blue Bunny spent $11.6 million on measured media in 2013 and $10.4 million in 2014, according to Kantar Media.
  • Tourism Partnership of Niagara
    MacLaren McCann
    MacLaren McCann was named marketing agency of record for Tourism Partnership of Niagara (TPN), a not-for-profit funded by the Ontario Ministry of Tourism, Sport and Culture (MTCS), which promotes travel to Niagara under the Niagara Canada brand. The appointment follows a request for proposal process initiated by TPN in April. MacLaren McCann will be responsible for brand strategy and planning, advertising, and media planning and buying. First work includes a strategic brand review and redesign of the Niagara Canada website. Loud + Clear previously handled the account since 2011. "It was evident from the start that MacLaren McCann wanted our business," said Jody Larose, executive director, Tourism Partnership of Niagara. "At every stage of the evaluation process they demonstrated above and beyond why they are one of the industry's best. They have great people and relevant expertise in the travel and tourism category. We are excited to partner with them and are confident they share our vision to make Niagara the #1 tourism destination in North America." Added David Leonard, president and CEO of MacLaren McCann: "We wanted to demonstrate our strategic and creative approach in the RFP, as well as the passion we have for the entire Niagara region and the tourism category."
  • North Shore-LIJ
    J. Walter Thompson New York
    North Shore-LIJ, New York's largest healthcare system, named J. Walter Thompson New York as its lead creative agency, tapped to handle marketing and advertising strategy across its 19 hospitals and 400 outpatient physician practices. "J. Walter Thompson will be a critical strategic and creative partner in helping to enhance our brand and reputation for offering best-in-class healthcare in both the New York metropolitan area and beyond," said Ramon Soto, senior vice president and chief marketing and communications officer at North Shore-LIJ. North Shore-LIJ spent $1.9 million on measured media in 2014, according to Kantar Media.
  • Lenovo
    We Are Social
    Lenovo renewed its relationship with We Are Social, retaining the agency as its social media agency of record for the third straight year. We Are Social's Singapore office will continue to lead the account, aided by the agency's global network, including its London headquarters. The agency was awarded global social media agency of record duties in December, 2012, following a pitch to provide strategic support and advice to Lenovo's in-house social media team, while partnering to develop a long-term strategy across all social media channels to drive the brand's business objectives. "We Are Social has shown their value and passion to us as a business over the past three years," said Rod Strother, director of Lenovo's Digital and Social Centre of Excellence. "The relationship has been very strong and them bringing their network to us has really benefited Lenovo at a worldwide level." Added Nathan McDonald, co-founder and global managing partner, We Are Social: "We are very pleased with the continued evolution of this partnership. The renewal of our global social media AOR relationship is a reflection of the mutual respect our teams have for each other and our desire to provide best-in-class communications and services to the Lenovo community."