Accounts on the Move
Monday, August 17, 2015
  • Fulton Brewing
    Mirum Minneapolis
    Mirum Minneapolis was named digital agency of record for Fulton Brewing, charged with redesigning the brand's online presence to support the beer company's expansion into new markets. "As we open our distribution to five states and all aspects of our business continue to grow, the need for our digital presence to progress with us has become greater," said Tucker Gerrick, director of marketing at Fulton. "In partnering with Mirum Minneapolis, we are confident the next iteration of Fultonbeer.com will be exemplary of all our hard work and progress." Mirum is part of the J. Walter Thompson Company and WPP network.
  • RE/MAX
    Camp + King
    RE/MAX tapped Camp + King to serve as its creative agency, replacing Leo Burnett, who served as the real estate company's agency of record since 2013. The agency's first work is advertising and marketing elements for 2016. The campaign will include a new tagline and creative campaigns across TV, radio, digital, social, out-of-home and print. "Our agents are among the best in the business at helping people navigate buying or selling a home, the most important transaction of their life," said Adam Contos, senior vice president of Marketing for RE/MAX, LLC. "We're excited to have Camp + King help us reach even more buyers and sellers with that message, in a new and dynamic way." Added Jamie King, CEO of Camp + King: "RE/MAX is a force in the real estate world as the largest real estate company and an innovator in the industry. We now have a great opportunity to help them rise even higher with our creative and marketing." RE/MAX spent $37.4 million on measured media in 2014, per Kantar Media.
  • Hepatitis C Trust
    Droga5 Europe
    Droga5 Europe was named the first agency of record for UK-based charity, Hepatitis C Trust. Established in 2001, the Hepatitis C Trust aims to raise awareness and testing for those affected or at risk of contracting hepatitis C. The charity has offices in London and Edinburgh. The agency is tasked with creating a global campaign to educate the public and raise awareness of the illness. The disease infects the liver and can lead to cirrhosis, yet is a curable virus. The first campaign is scheduled to launch later this year. "Hepatitis C affects over 215,000 people in the UK and more than 150 million people globally, yet the virus has historically been neglected within society," said Charles Gore, chief executive at the Hepatitis C Trust. "We are looking forward to teaming up with Droga5 to further spread awareness and ultimately motivate people to get involved." Added Nick Simons, managing director of Droga5 Europe: "The Trust tapped us to help them create content that sits above all the other noise in the market and inspires society to get educated and involved."
  • wet n wild
    DeVries Global
    DeVries Global was named U.S. public relations agency of record for cosmetics brand, wet n wild, a division of Markwins Beauty Products. The agency will be responsible for developing and executing creative programs to help bolster awareness of wet n wild and its key product collections to a millennial audience. One of DeVries' first tasks will be to help wet n wild promote the recently-unveiled celebrity Global Beauty Ambassador program starring Kat Graham, Jasmine V and Brianne Howey, who will appear in various elements of the brand's marketing campaign. "It's a very exciting time for the brand and we need a strong public relations partner to help drive us toward this bright future," said Aminata Tall, director of communications, wet n wild. "DeVries has a proven track record of creating break-through campaigns for top beauty brands and we feel their industry expertise and passion for this category is invaluable." Added Jessica O'Callaghan, executive vice president of DeVries Global New York: "We are honored to represent this iconic brand, which many of us grew up with. We look forward to helping wet n wild continue to evolve and spark fresh conversations with a whole new generation of beauty fanatics."
  • DraftKings
    United Entertainment Group
    DraftKings, a daily fantasy sports site, tapped United Entertainment Group as its communications agency of record. The agency will handle strategic communications planning, media relations and issues management in an effort to increase membership and brand awareness. "We selected the UEG team based on their strategic insights, depth of experience and offerings, as well as their proven success in the sports and technology industry," said Sabrina Macias, communications director of DraftKings.