Accounts on the Move
Monday, September 14, 2015
  • Elanco
    Colle+McVoy
    Elanco named Colle+McVoy as agency of record for its pain and surgery, dermatology and specialty brand portfolios. Colle+McVoy will lead strategic planning, creative, media planning, social media and public relations for more than 12 companion animal health brands. The agency will also work on Elanco's global orthopedics and Canada business. The move to Colle+McVoy serves as an agency consolidation of sorts, since Elanco acquired Novartis Animal Health in 2015 and worked with numerous agencies on more than 20 companion animal brands between Novartis and Elanco, a division of Eli Lilly and Company. The agency picked up pain and surgery brands: Deramaxx, Adequan, Ethicon, Vetspon, Onsior and Recuvyra; dermatology brands: Atopica, Osurnia, Fresvio, Zobuxa and Surolan; and specialty brands: Percorten-V and Clomicalm. "We were impressed with the breadth and depth of knowledge that the Colle+McVoy team has in animal health, which informs the insight-driven creative we know will grow our business," said Jamie McDougall, director of marketing for Elanco's U.S. Companion Animal Business. Elanco spent $32.2 million on measured media in 2014 and $2 million on measured media the first quarter of 2015, according to Kantar Media.
  • NBTY
    Droga5
    NBTY, a global manufacturer and retailer of vitamins, supplements and sports and active nutrition products, named Droga5 as its strategic and creative agency. The work was assigned to Droga5 without a formal pitch. Previously, the majority of NBTY's marketing efforts were done in-house. The hiring of Droga5 serves to help expand NBTY's brand presence. The agency will handle strategic and creative marketing campaigns for several of NBTY's brands, including Nature's Bounty, Sundown Naturals, Osteo Bi-Flex, Pure Protein and MET-Rx. With this appointment, NBTY is consolidating its brands within its marketing efforts. Work will begin in 2016 and include strategy development for television, print, digital and social campaigns. "NBTY has built a phenomenal business with trusted and high-quality brands that consumers love," said Jonny Bauer, global chief strategy officer of Droga5. "We're honored to work with this team at a time when they are looking to have a stronger marketing presence. NBTY has outstanding products that help people support their health and we look forward to helping them build awareness, impact and influence within the growing wellness space."
  • Lyst
    Anomaly London
    Lyst, a fashion e­-commerce site, tapped Anomaly London as its global agency of record, following a pitch. The agency is charged with communications strategy, creative campaigns and media planning duties. Anomaly's New York and Shanghai offices will aid London in agency efforts. Launched in 2010, Lyst partners with fashion designers and stores globally to provide people with a personalized way to shop everything fashion in one place. "We spent the first four years focused on building the Lyst product and when we turned our attention to the brand we wanted to work with a communications partner who shared our values as a challenger brand," said Joanna Christie, head of brand and communications at Lyst. "We're delighted to partner with Lyst," said Camilla Harrisson, partner and CEO at Anomaly London. "Their ambition, creativity and entrepreneurial hunger gels really well with Anomaly. We're planning to do something pretty special together." The appointment of Anomaly London marks the office's fourth new business win in four months. The London office won Trainline in June, Cancer Research in July and Gordon's Gin in August.
  • Leinenkugel’s
    Venables Bell & Partners
    Venables Bell & Partners was named agency of record for Leinenkugel's beer, a MillerCoors brand. Jacobson Rost previously handled the account. Leinenkugel's spent $13.5 million on measured media in 2014, according to Kantar Media.
  • Founders Brewing Company
    Solve
    Solve was named agency of record for Founders Brewing Company, following a review. The agency will be responsible for positioning, target audience definition, connection strategy, media buying and messaging across traditional, digital, social and in-store channels. New work will launch in early 2016. "We're delighted to partner with Solve," said Trent McCurren, vice president of marketing for Founders Brewing Company. "We were looking for an agency that gave us consumer insights, breakthrough creative, and, most importantly, were flat out excited to be on the brand. Their passion for our brand is unmatched." Added John Colasanti, CEO of Solve: "We have long been fans of Founders and consider them the high priests of craft beer. We're inspired by what they do and how they do it. Our team is beyond pumped over the prospect of working with the Founders team." Founders Brewing Company had close to no media spend the first quarter of 2015, according to Kantar Media.
  • George Washington University
    LMO Advertising
    LMO Advertising was named digital media agency of record for the George Washington University. "We are excited to work with such a distinguished institution and look forward to helping GW strengthen their marketing endeavors," said Chris Laughlin, president and CEO of LMO Advertising. GW spent $3.6 million on measured media in 2014, according to Kantar Media. "We are particularly focused on connecting with our potential students who are digital natives and believe LMO's proficiency will help increase interest in our graduate programs," added Sarah Baldassaro, associate vice president of Communications at GW.
  • Sugru
    Manifest New York and London
    Manifest New York was by Sugru, a brand of moldable glue, to raise the company's brand awareness in the US. In addition, Manifest London will do the same for the company in the UK. Manifest New York will work with Sugru's US consumer agency, The Door, to help build the profile of Sugru inventor and CEO Jane ni Dhulchaointigh. Manifest London has been charged with increasing sales of Sugru in the UK via creative campaigns. "The potential for Sugru, both as a product and a brand, really is limitless," said Alex Myers, CEO of Manifest New York. "By its very nature it encourages creativity, so we are thrilled to working with the team to take it to the next level in the USA. We want Sugru to be in every kitchen drawer in the country and be the brand synonymous with making life better and brighter."
  • Seton Hall and Queensborough Community College
    Monaco Lange
    Seton Hall University tapped Monaco Lange to revamp its digital strategy to better target alumni and improve the layout of content on the main site to showcase the University's schools and departments. In addition, Queensborough Community College (QCC) tasked the agency to revamp its to college website to deliver a better user experience to meet the needs of students, faculty and staff. Most recently, Monaco Lange helped the City College of New York revise its brand strategy and communications to reflect a more current and consistent brand image to increase applications and admissions. Seton Hall spent $374,000 on measured media in 2014 and QCC spent $164,000 on measured media in 2014, according to Kantar Media.
  • TuneIn
    GMR
    Audio network, TuneIn hired GMR to manage sports marketing for the launch of TuneIn Premium, a subscription audio service featuring both Major League Baseball and Barclays Premier League broadcasts. TuneIn's premium service debuted in the US, UK and Canada. The agency is leading brand positioning and digital advertising, as well as experiential marketing in support of TuneIn Premium's sports offerings.