Accounts on the Move
Monday, September 21, 2015
  • Tahiti Tourisme
    MeringCarson
    Tahiti Tourisme tapped MeringCarson as its first global agency of record, following a review. Interpublic Group's FutureBrand worked with Tahiti Tourisme last year and created a new visual brand identity/logo for the brand. First work, launching in early 2016, will be an integrated print, video and digital campaign. Tahiti Tourisme spent $1 million on measured media in 2013 and $989,000 in 2014, according to Kantar Media.
  • Celebrity Cruises
    Venables Bell & Partners
    Venables Bell & Partners was named lead global creative agency for Celebrity Cruises. There was no incumbent agency; work was previously handled in-house. The San Francisco-based independent agency added Miller-Coors Leinenkugel's, adidas Golf and Massage Envy to its roster over the past few months. "We believe that when you take two companies that are both award-winning, innovative leaders in their respective fields, and pair them up, truly transformational things happen, and that's why we are so excited to be working with Venables," said Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises. Added Kate Jeffers, partner and managing director of VB&P: "We are honored and flattered to be partners of Celebrity, and we take very seriously the responsibility of telling their modern luxury story to the world." Celebrity Cruises spent $23.9 million on measured media in 2014 and $17.2 million the first six months of 2015, according to Kantar Media.
  • Air China
    McGann | Zhang
    McGann | Zhang was named U.S. agency of record for Air China. The agency is Air China's first official AOR in the U.S. and the account was awarded without a review. First work is a broadcast campaign consisting of two inter-related spots targeting English speaking Chinese, Filipino and North American audiences. "It isn't often that you get an opportunity to work with such a well respected company who is also open to new approaches for their branding," said Geoff McGann, co-founder, McGann | Zhang. "Our creative focuses heavily on voice and it's especially exciting to be able to develop a voice driven platform that can speak across different languages and cultures." Added Ping Zhang, marketing executive of Air China North America: "As a global company, we have to deliver our message to customers with diverse socioeconomic and cultural backgrounds. With their talent, experience and most importantly, their multi-cultural DNA, McGann | Zhang can share our vision and let our voice be heard." Air China spent $1.3 million on measured media in 2014, according to Kantar Media.
  • Nonprofit Charity
    O'Hara Project
    The O'Hara Project, an integrated marketing firm based in New Jersey, is searching nationwide for a nonprofit organization to add to its pro bono client list. The agency, which specializes in ideation, strategy, marketing, public relations and social media, will is offering one year of public relations services at no charge to assist a nonprofit charity in raising awareness of their mission and to help with messaging needs. "Nonprofit work is mutually beneficial," said Katherine O'Hara, founder of the O'Hara Project. "We are able to use our skills to bring a nonprofit much needed awareness, while our team is able to rally behind a shared passion and connect on a personal level in helping with community and national struggles." To apply for consideration, go online and submit the form by October 15. The O'Hara Project will announce the selected pro bono client on its website on November 15.
  • Hilarity for Charity
    JonesWorks
    JonesWorks added Hilarity for Charity to its client roster. Hilarity for Charity was established with the Alzheimer's Association and founded by Seth Rogen and Lauren Miller Rogen to raise awareness of Alzheimer's disease among the millennial generation. Rogen and Miller Rogen created Hilarity for Charity in 2012, where funds raised help families struggling with Alzheimer's care, increase support groups nationwide and fund cutting edge research. Since its inception, Hilarity for Charity has raised $2.5 million.