Accounts on the Move
Monday, October 12, 2015
  • Susan G. Komen San Diego
    Scatena Daniels
    Scatena Daniels added Susan G. Komen San Diego (Komen San Diego) to its roster of clients. The agency will handle media relations, strategic leadership and community outreach services for the next two years. Since its inception in 1995, Komen San Diego has raised more than $13 million to fund local nonprofits that provide services from free diagnostic mammograms and surgeries to meal delivery, childcare and temporary financial aid. "We are thrilled to be working with Komen San Diego," said Arika Daniels, founding partner of Scatena Daniels. "Their passion for finding a cure for breast cancer and funding life changing programs to women and families is inspirational."
  • Blue Moon
    Venables Bell & Partners
    Following a review, Venables Bell & Partners won the Blue Moon account. Integer was the incumbent agency and when the review launched, the Blue Moon stated that Integer would remain on the roster and focus on retail marketing. The win comes just a short time after the agency picked up the Leinenkugel's brand, a sibling MillerCoors beer. "VB&P has demonstrated through its award-winning work on brands like Google and Audi that it has a keen understanding of how to move the needle with millennial consumers for sophisticated brands," said Blue Moon in a memo to distributors. "VB&P will leverage its deep understanding of the consumer to differentiate Blue Moon and Leinenkugel's in the marketplace, and accelerate growth for both craft breweries." Blue Moon spent $23.4 million on measured media in 2014 and $11.2 million the first six months of 2015, according to Kantar Media.
  • Invisalign
    Colle+McVoy
    Colle+McVoy was named agency of record for Invisalign Clear Aligners, charged with strategic planning, creative and digital chores. Wunderman San Francisco previously handled the account. "The Colle+McVoy team demonstrated the ability to create a very powerful, integrated plan for our Invisalign brand," said Lisa Weseley, senior director, North America marketing, Align Technology. "I'm excited we are partnering to develop dynamic, cohesive experiences for consumers and dental professionals that take our brand to the next level." Invisalign spent $8.3 million on measured media in 2014 and $5.9 million the first six months of 2015, according to Kantar Media.
  • The Tilted Kilt
    re:group
    National restaurant franchise, The Tilted Kilt, tapped re:group as its agency of record, following a review. "We are very pleased to have the opportunity to help The Tilted Kilt achieve its business objectives," said Janet Muhleman, president of re:group. Added Torie Lynch, re:group's chief marketing officer: "The Tilted Kilt is excited about the partnership. We look forward to working together and are celebrating the current and future success of the Tilted Kilt brand."
  • Path-Tec
    Arketi Group
    Arketi Group was tapped by Path-Tec, a specimen management solutions provider, to relaunch its brand identity and website. The agency will update Path-Tec's logo and redesign its collateral strategy, including corporate and product brochures, email templates and trade show materials. With the help of its technology platform, SpectraPath, Path-Tec works with laboratories to improve supply and kit management, inventory management, specimen and supply logistics, and client management. In addition, SpectraPath's mobile component, SpectraLink, provides users with real-time job and data capture to track deliveries and specimen pickups. "Path-Tec had simply outgrown our brand. The advances we made in our specimen management services and technology were not reflected in how we presented ourselves to customers and prospects," said Kevin Boykin, founder and CEO of Path-Tec. "With a solid grasp on our solutions, Arketi has been able to modernize our brand in a way that showcases us as a national expert."