Accounts on the Move
Monday, December 14, 2015
  • ALDI Nord
    McCann Worldgroup Germany
    Following a review, ALDI Nord named McCann Worldgroup Germany as its marketing agency of record, charged with integrated marketing communications and advertising services in Germany. McCann Germany will create a new Dusseldorf-based agency working for the discount retailer. The new agency will focus on marketing and communications, along with digital channels and emerging technologies. The main goal will be to place greater emphasis on customer needs. "McCann Worldgroup is one of the leading integrated marketing agencies and seamlessly unites successful consumer research, marketing communications and technological innovation," said Kay Ruschoff, managing director, marketing & communication, at ALDI Nord. "In addition, the agency understands the retail business, which makes it a valuable partner. In the implementation we will - as always - focus on our customers' needs. We look forward to a great collaboration." Added Ruber Iglesias, CEO of McCann Worldgroup Germany: "ALDI Nord makes customers its main focus and is highly regarded and appreciated by its customers. We feel proud to be selected as AOR. The company invented the discounter category and we are looking forward to supporting them in developing new marketing and communication activities across all channels and touchpoints." ALDI Nord spent $47.3 million on measured media in 2014 and $17.7 million the first six months of 2015, according to Kantar Media.
  • Jabra
    Gyro London
    Audio products company Jabra tapped Gyro London as its lead global creative and strategic agency, following a four-way pitch, overseen by CreativeBrief. Gyro London will lead the account, with support from the Singapore, Munich, Paris and Cincinnati offices. "Jabra is all about a commitment to making life sound better through research, insights and expertise in sound," said Rolf Berntsson, senior director of marketing creation at Jabra. "With Gyro we have found the perfect partner to take our brand as well as our business in headsets and audio solutions to the next level. We were impressed with their global network and their truly collaborative approach to working together. That, alongside their creative and strategic acumen will help us drive our brand forward and help showcase how sound has the power to allow people to do more in every aspect of their lives." Gyro London also recently added Teradata, Columbia Threadneedle Investments, Watco UK flooring products and Corbion to its client roster. Jabra spent $763,000 on measured media in 2014, according to Kantar Media.
  • CRAVE restaurants, Turfco Manufacturing Company and Union Protein
    Martin Williams Advertising
    Martin Williams Advertising added three clients to its roster: CRAVE restaurants, Turfco Manufacturing Company and Union Protein. Martin Williams will work with CRAVE restaurants to create a brand strategy and ad campaign to launch at the end of the year. Turfco helps turf professionals maintain properties through its line of maintenance equipment. The agency is charged with increasing the brand's position in the marketplace by creating a product-centric advertising campaign. Martin Williams was tasked with designing Union Protein's website to help spread its message and make a greater impact on the community. Union Protein was founded in 2015 and donates 75 percent of its net profits to The Food Group and Operation Gratitude.
  • Califia Farms
    Erwin Penland
    Following a review, Erwin Penland was named agency of record for beverage company, Califia Farms. The agency will handle all digital and creative projects, including business strategy, social media and print elements. Califia Farms' product lineup includes almond milks, coffee creamers, concentrated and ready-to-drink cold brew coffees, and specialty citrus beverages. The account will be led by Kat Shafer senior vice president, group account director and John Cornette executive vice president, executive creative director. "The EP team has a creative spirit that matches Califia Farms' and we know this partnership will help us elevate our brand performance across all of our exciting and ever-evolving categories" said Victoria Nuevo-Celeste, vice president of marketing at Califia Farms.
  • Tourism Australia
    Myriad
    Tourism Australia selected Myriad to handle its in-market creative and production for North America. The two-year contract will pair Myriad with the Los Angeles-based Tourism Australia team on various marketing initiatives. The agency will be responsible for producing Tourism Australia's global brand creative, "There's Nothing Like Australia," for campaigns targeting the North American market. "We're excited about our new partnership with Myriad," said Jane Whitehead, vice president, The Americas, for Tourism Australia. "Their combination of global branding knowledge and its local implementation position them well to produce our creative for this market."