"FCB's proposal stood out as one of the best I have received from an agency. Not only did they recognize our unique position as a consumer brand and product, but they also added great insight and value right from the start of the process," said Brad Schuler, vice president, global marketing & sales for Sunsweet Growers.

Stateside, Sunsweet spent $4 million on measured media in 2015 and $2.2 million the first quarter of 2016, according to Kantar Media.

"Happy Finish has been instrumental in our successful European launch of OZO," said Csilla Kozma Andersen, head of content relations at Nokia Technologies. "They have delivered best-in-class OZO VR productions for the fashion and entertainment worlds, and have been a superb partner in meeting the needs of Nokia's customers throughout Europe."

The shift comes as Gorton's reinvigorates its brand across products, packaging and messaging. Connelly Partners will be charged with contemporizing how people perceive the Gorton's brand and broadening its consumer base.

"In a time where consumers are inundated with different messages from all directions and they have countless options to opt in/out of engaging with brands, we want to focus on an agnostic media approach, prioritizing the behaviors and needs of our audiences," said Gavin Kennedy, director of consumer marketing at Gorton's Seafood. "We believe Connelly Partners' 360 expertise and empathetic consumer approach will reenergize our brand with an increasingly distracted modern consumer across the purchase funnel."

Gorton's spent $4.4 million on measured media in 2015 and $899,000 the first quarter of 2016, according to Kantar Media.

Footwear maker Rockport has selected Madwell as its creative agency of record. The selection was made without a formal competitive pitch and there was no incumbent agency. The firm has also named Shift Communications as its PR AOR to help drive its brand narrative through earned media, events, and social campaigns. Madwell is tasked with revamping the client’s design and retail environments, updating brand messaging, introducing contemporary packaging and providing new advertising imagery.The brand’s new “Made For Movers” campaign will celebrate the 45-year-old brand's American roots, as well as showcase everyday people. 

Brooklyn-based branding and content creation agency The Baiocco and Maldari Connection (BAM) has been selected to lead ZTE’s advertising campaign for the Axon 7 smartphone in the U.S. The agency is charged with the creation of an integrated advertising campaign that spans online video, cinema, OOH, banners, custom digital, print, in-store, radio, and collateral. The selection followed a competitive pitch. Andrew Elliott, vice president of strategic marketing at ZTE USA, stated, “We felt BAM excelled in a unique way compared to other agencies, and feel their creative abilities and thoughtful considerations across media are an asset.”  Other BAM clients include VF, Valeant, LaPostolle Wine and Akorn Consumer Health.

Barker's original SlimFast campaign, currently in market and entitled "It's Your Thing," has reversed 7 years of declining sales for the brand, which was purchased by private equity company Kainos in 2014. Walmart sales are currently up over 90%. New work will launch in late fall.

"Historically, fewer than 10% of incumbent agencies retain accounts," said John Barker, founder and chief idea officer of Barker. "We beat very long odds against some of the best agencies in the business because we understand this consumer and know how to connect and generate action. We appreciate SlimFast's confidence in our ongoing partnership."

"Our winning contenders showed a deep understanding of the powerful role fashion can play in a mom's life," said Megan Tamte, co-founder and CEO of Evereve. "Their unmatched passion and distinctive creative and integrated service offerings will help us continue to share our mission of inspiring every mom to embrace her beauty and power."

"It is a remarkable opportunity to work with a company like McCormick, whose flavors are enjoyed around the world every day," said Stanton Kawer, worldwide chairman and CEO of Blue Chip Marketing Worldwide. "We're honored to bring our own flavor as we look to grow McCormick's North American business."

"Smokey Bear represents Americana in its most iconic form. His likeness is recognizable, but his message of wildfire prevention is what stands the test of time," said Shane Santiago, vice president and digital director of St. John & Partners. "It was important for us to revive Smokey Bear's image as an information source and present that information in a more approachable format for modern and new target audiences. Through the design of the SmokeyBear.com site, we wanted to pay homage to the longevity and success of the brand and message while conveying the content in an approachable and accessible way."

"Metro Transit's ridership has grown and MNsure has increased the number of insured Minnesotans over the past years and we look forward to supporting those trends with smart communications," said Rob Rankin, president and CEO of CCF.

"With an ever-growing need for our services, we searched for a strategic marketing partner who could help boost community support by promoting our success stories," said Chris Budnick, executive director of Healing Transitions. "BBG is the perfect partner for us because they truly understand how to convey a message of compassion, hope and healing."

"It's a critical time for the insurance industry, and, in particular, independent agents," said Clare DeNicola, principal of the10company. "Adoption of digital technologies really is a business imperative. We are very excited to help advance progress through the Insurance Digital Revolution."