Accounts on the Move
Monday, October 3, 2016
  • Kumho Tire
    J. Walter Thompson Atlanta
    J. Walter Thompson Atlanta was named agency of record title for Kumho Tire USA. There was no incumbent at the time of the review, but the brand previously worked with Pearl Media. The agency currently works with automotive brands Shell, Pennzoil and Quaker State, which helped J. Walter Thompson Atlanta win Kumho.

    J. Walter Thompson Atlanta will handle creative and strategic services for Kumho Tire, which is the ninth largest tire manufacturer in the world, and headquartered in Atlanta, Georgia.

    "North America is the world's largest tire market, and Kumho sees J. Walter Thompson Atlanta as the perfect partner to help elevate brand recognition and enhance customer relationships through effective engagements," said Brian Gallagher, senior marketing manager, North America for Kumho Tire USA.

    Kumho Tire spent $5.7 million on measured media in 2015 and $4 million the first half of 2016, according to Kantar Media.

  • Huawei Mobile
    Doner London
    Huawei Consumer Business Group tapped Doner London to create an integrated campaign for its flagship P9 smartphone, which was voted the best European consumer smartphone 2016/17 by the EISA Awards. Havas London previously handled creative and Isobar managed digital work. Doner London replaced both agencies following a competitive pitch process.

    The agency is tasked with growing P9's European consumer base. Work, which launched this month in France, Germany, Italy, Spain and UK, includes digital, print, social and experiential elements.

    "Doner London stood apart as a modern communications agency, bringing together the digital expertise, strategic insights and bold creative solutions we need to fulfill our objective of becoming the world's leading smartphone vendor. We're looking forward to welcoming them on board as a creative partner," said Andrew Garrihy, chief marketing officer, Western Europe at Huawei Consumer.

  • Ribera del Duero and Rueda wine
    PadillaCRT
    Ribera del Duero and Rueda, two wine regions in Spain, selected PadillaCRT to lead their trade marketing program in the U.S. The campaign aims to increase the availability of Ribera del Duero and Rueda wines, and raise their profile with importers, distributors and retailers.

    "We are thrilled to be working with Ribera del Duero and Rueda, two awe-inspiring wine regions in Spain, to build loyalty for their brands and make them ubiquitous in the North American market," said Lynn Casey, CEO of PadillaCRT.

  • HIPPEAS
    M&C Saatchi PR
    M&C Saatchi PR was named agency of record for HIPPEAS, a brand of Organic Chickpea Puffs. The agency will execute a communications program to support the launch of HIPPEAS stateside. The account will be led out of M&C Saatchi PR's New York office. HIPPEAS are currently available in Starbucks locations nationwide and will soon expand to additional retailers, including Whole Foods and Amazon.

    "After a competitive search for an agency partner, M&C Saatchi PR proved to be the clear decision, as the team demonstrated a true understanding of the HIPPEAS product, its target audience and distinctive brand spirit," said Livio Bisterzo, CEO of Green Park Brands. "M&C Saatchi PR is grounded in their commitment to drive our mission of spreading of Peas and Love, making them the perfect partner to tell our story."

  • Center for Emotional Marketing
    Feintuch Communications
    The Center for Emotional Marketing (CEM), a firm that helps brands improve perceptions in consumers' minds tapped Feintuch Communications as its public relations agency of record.

    CEM elevates brands by linking them to positive associations in consumers' subconscious. The company identifies Brand Triggers so a brand can elevate its image and shift brand preference.

    "The Center for Emotional Marketing has a proven, 20-year track record of brand building success and helping Fortune 100 companies achieve unprecedented growth for major consumer brands from Snickers and Jell-O to Pepsi. CEM's unique approach to enhancing engagement and shifting brand preference is compelling, and we look forward to telling its story," said Henry Feintuch, president of Feintuch Communications.