Connected Thinking
by Chuck Martin, Staff Writer
Many consumers see virtual reality becoming part of daily life and say they would be interested in using VR to test products before purchasing them. Read the whole story
by Chuck Martin
The tools will allow sales associates to connect with customers via text message, social media and email. Read the whole story
by Chuck Martin
The increase in wearable device shipments is attributed to the growing popularity of smartwatches and a greater adoption of wearables in emerging markets. Going … Read the whole story
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by Sara Guaglione
The growth rate of data used by marketing departments at media companies is projected to jump 50% year-over-year into 2019. Overall, marketers' use of … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Half of us find them annoying and three in four agree they are impersonal, yet 80% of CMOs are rolling them out. Read the whole story
COMMENTARY
by Staff Writers
Says Uber's Wayne Miller, "We know a tremendous amount about what a user wants. We're able to detect the patterns and behaviors that we … Read the whole story