Today's traditional mobile ad solutions target audience based on category, such as "automotive" and "lifestyle;" in-apps like Angry Birds and FarmVille; or targeted to keywords such as "healthy snacks." This results in broad, generic and unfocused audience reach.

The topic Thomas will be speaking on is "Life in a [Not Provided] World." The "Life in a [Not Provided] World" panel will be moderated by the owner of San Francisco Internet marketing firm Blind Five Year Old, AJ Kohn.

PanARMENIAN.Net - Browser maker Opera said late Wednesday, Feb 15, that it has acquired London-based 4th Screen Advertising and San Francisco-based Mobile Theory, two mobile advertising networks.

Opera Software announced today that it has acquired Mobile Theory Inc. and 4th Screen Advertising, Ltd., to significantly expand its offering to advertisers and mobile publishers that engage consumers via the mobile web and applications, across all mobile platforms.

It's not another alternative for individual authors looking to self-publish , but professional publishers looking to create and distribute interactive e-books now have a new option to consider in the form of Inkling Habitat.

Opera Software announced its acquisition of Mobile Theory and 4th Screen Advertising to boost its offerings to advertisers and mobile publishers.

Narrowed down from over 450 applicants, Maxymiser is nominated for Innovation in Mobile Marketing, Innovation in Travel and Leisure, and Innovation in Web Analytics and Optimization.

Bringing together the worlds of technology, communication and business, CETW is dedicated to examining the integration of emerging media across multiple channels and exploring how to best utilize these channels to activate customer engagement.

"We know we can't build it all, so we've partnered with the best in class to optimize every aspect of digital advertising and make the process simple and powerful.

Bringing together the worlds of technology, communication and business, CETW is dedicated to examining the integration of emerging media across multiple channels and exploring how to best utilize these channels to activate customer engagement.