A MediaMath, the leading digital media-buying platform and services company, announced it has signed a joint-venture agreement with PubliGroupe, a publicly traded provider of marketing and media sales services based in Lausanne, Switzerland.

Google is ending a program that allowed independent booksellers to offer e-books from its online store.

The two companies have worked together on projects for over half a decade, during which time the importance of using analytics data to inform business and marketing decisions entered the mainstream.

With so many tech-industry fellows gadding about, it's little surprise San Francisco was recently named the American city with the greatest number of men eager to be "sugar daddies" to younger women.

Recruiters posted more than 6,000 online ads for Marketing Managers that require mobile marketing skills in the last 90 days, growing 26% year-over-year, according to WANTED Analyticsa .

The Lavastorm Analytics Platform allows Nexage to correlate and analyze inventory to enhance how Nexage enables its buyers-such as ad networks, demand side platform , and real-time buyers-to plan for and execute mobile advertising campaigns.

The title of this article was the title of a workshop at last week's ad:tech conference in San Francisco.

What do we talk about when we talk about mobile? Increasingly, the landscape is muddled.

This study highlights how b2b marketers are leveraging social media. It not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions.

With reports suggesting that Apple has begun phasing out the use of a key mobile tracking tool sooner rather than later, marketers are trying to figure how this impacts them and which of the growing number of workarounds - if any - they should embrace.