Ad Operations Online
A MediaMath, the leading digital media-buying platform and services company, announced it has signed a joint-venture agreement with PubliGroupe, a publicly traded provider of marketing and media sales services based in Lausanne, Switzerland.
WFAA-TV Dallas
Google is ending a program that allowed independent booksellers to offer e-books from its online store.
Business Wire
The two companies have worked together on projects for over half a decade, during which time the importance of using analytics data to inform business and marketing decisions entered the mainstream.
SF Weekly
With so many tech-industry fellows gadding about, it's little surprise San Francisco was recently named the American city with the greatest number of men eager to be "sugar daddies" to younger women.
PRWeb
Recruiters posted more than 6,000 online ads for Marketing Managers that require mobile marketing skills in the last 90 days, growing 26% year-over-year, according to WANTED Analyticsa .
Business Wire
The Lavastorm Analytics Platform allows Nexage to correlate and analyze inventory to enhance how Nexage enables its buyers-such as ad networks, demand side platform , and real-time buyers-to plan for and execute mobile advertising campaigns.
Silcon Valley Moms
The title of this article was the title of a workshop at last week's ad:tech conference in San Francisco.
IMedia Connection
What do we talk about when we talk about mobile? Increasingly, the landscape is muddled.
BtoB Magazine
This study highlights how b2b marketers are leveraging social media. It not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions.
Mobile Marketer
With reports suggesting that Apple has begun phasing out the use of a key mobile tracking tool sooner rather than later, marketers are trying to figure how this impacts them and which of the growing number of workarounds - if any - they should embrace.