With reports suggesting that Apple has begun phasing out the use of a key mobile tracking tool sooner rather than later, marketers are trying to figure how this impacts them and which of the growing number of workarounds - if any - they should embrace.

The company has developed a patent-pending "proximity-based" advertising solution that prompts smartphone users to nearby content like picture coupons, videos, music, maps and schedules.

Posted by Scott Dougall, director, product management, digital publishing With the launch of Google eBooks in 2010, we introduced a multi-faceted approach to selling ebooks: online, on devices, through affiliates and through resellers.

Google is ending a program that allowed independent booksellers to offer e-books from its online store.

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Author of the acclaimed book on Internet marketing, Do It Wrong Quickly , on the heels of the best-selling Search Engine Marketing, Inc.

Because of the size and scale of IBM, this mostly involves building tools to automate keyword discovery and content strategy.

The invitation-only event will be held April 5, 2012 at the Golden Gate Club in the Presidio, San Francisco.

There are some big challenges ahead for mobile advertising, as the industry faces increasing scrutiny from the federal regulators , and as Apple phases out the UDIDs used by advertisers and publishers to identify users.

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