Forrester Study: Brand Marketers Must Explore New Technologies To Capture Display Advertising's Full Potential How to Maximize Earned Media with Social: 5 Proven Strategies of the World's Most Talked about Brands Creativity and Technology: The Devices, Digital Habits and Startups Transforming Marketing The Right Message at the Right Time: The Power ... (more)

Yesterday, word broke that General Motors ended $10 million in Facebook ad spending after determining the ads didn't work for it.

Fresh off the completion of a merger of Geary & LSF, the combined entity has just received accolades from Advertising Age.

Facebook Inc. is boosting the number of shares for sale in its initial public offering to 421.2 million, allowing the world's most popular social network to raise as much as $16 billion.

The Cut, the hit British teen drama created by the BBC, had made its U.S. debut exclusively on the free, ad-supported Hulu and Hulu Plus subscription service.

Companies urgently need a complete solution for capitalizing on opportunities created by the connected, always-on mobile audience of today.

Summer is, among other things, prime moving season. Taking advantage of the planning many consumers may be putting into packing up a house or dorm room for new adventures, Mobile Mini touts its new long-distance moving and storage services for consumers in a television advertising campaign, a first for the brand.

During these two and half -information packed days Cross Channel Mojo will be revealing all of their most profitable online, video and cross channel marketing secrets to attendees.

Forrester Study: Brand Marketers Must Explore New Technologies To Capture Display Advertising's Full Potential How to Maximize Earned Media with Social: 5 Proven Strategies of the World's Most Talked about Brands Creativity and Technology: The Devices, Digital Habits and Startups Transforming Marketing The Right Message at the Right Time: The Power ... (more)

A Nielsen, a leading global provider of information and insights into what consumers watch and buy, and AdSafe Media, a leading source of brand protection and ad viewability data, announced an agreement to integrate AdSafe's ad safety ratings, contextual analysis and viewability measurement into Nielsen Online Campaign Ratings.