Facebook users can now check their local weather forecast whenever they like. Regarding the new features, BGR writes: “You can find it in the News Feed on your computer or in the section of the mobile app where you can find ‘Friends,’ ‘Groups,’ ‘Events,’ and ‘Pages.’” Now, “When you access the Weather section, you’ll be greeted to an hourly and five-day forecast powered by Weather.com.”

Condé Nast plans to buy social data and marketing platform CitizenNet for an undisclosed amount. “The deal is meant to deepen Condé’s data-science talent and expertise, in order to enrich Condé Nast Spire, the data group it formed last year,” WWD reports. “The acquisition helps the publisher broaden its audience-targeting and data capabilities beyond its own properties to social platforms, such as Facebook.”

Pinterest just launched a new “Lens” visual search aide with which users can take a picture of a real-world object, and then find related products and images on its platform. “With Lens, for example, pointing the camera at an item of clothing, a piece of furniture, or a food product will cause the app to search for similar items in the Pinterest database,” MacRumors writes. “The app uses machine learning to recognize items.”

Nearly 1-in-3 (30%) of Super Bowl ads featured hashtags, this year, according to fresh findings from Marketing Land. That is down markedly from 45%, last year, it notes. What’s more, “More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41 percent in all,” it writes.

Hootsuite is buying AdEspresso -- a company that, as TechCrunch describes, “has built a set of tools to create, A-B test, and post ads on Facebook and Instagram.” The acquisition is expected to exist in a relaunched version of Hootsuite Ads. As TC notes, “This is part of a much bigger … trend: content these days is appearing on social networks both organically, but also in the form of promoted, paid ads in order to get more visibility.”

In the run-up to the French presidential election, Google and Facebook are working with French news organizations to combat fake news. “With CrossCheck, Google has partnered with First Draft and Facebook to support a coalition of notable newsrooms … to help the French electorate ‘make sense of what and who to trust in their social media feeds, web searches, and general online news consumption,’” Venture Beat reports, citing a comment from David Dieudonné, Google’s News Lab lead in France.

Facebook’s Lumos computer vision platform is now powering image content search for all users, the social giant just announced. “This means you can now search for images on Facebook with key words that describe the contents of a photo, rather than being limited by tags and captions,” TechCrunch reports. As TC notes, the Lumos platform was initially used to “improve the experience for visually impaired members of the Facebook community.”

As was widely expected, Pinterest debuted Search Ads producton Wednesday. “Search ads will open up ad inventory across the more than two billion searches that the company says happen on the platform every month,” Marketing Land reports. “The new offerings include Keyword campaigns and feed-based Shopping campaigns.”

Snap is reportedly planning to update Snapchat’s lenses with the ability to augment landscapes. “This is different from its existing smart Lenses, which can add features like snowfall to scenes, because it can actually create virtual objects that appear to interact and intersect with the real world,” TechCrunch writes, citing a report in The Information. “If and when they do launch … they should fit well into Snap’s existing business model, since it’ll provide another range of options for potential advertisers.”