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Conde Nast Buying Social Data Startup CitizenNet

Condé Nast plans to buy social data and marketing platform CitizenNet for an undisclosed amount. “The deal is meant to deepen Condé’s data-science talent and expertise, in order to enrich Condé Nast Spire, the data group it formed last year,” WWD reports. “The acquisition helps the publisher broaden its audience-targeting and data capabilities beyond its own properties to social platforms, such as Facebook.”

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