- Ad Age, Friday, February 13, 2009 10:45 AM
"To put it in perspective, an average-sized, healthy man would have to drink 10 20-ounce bottles of Vitaminwater Energy or Rescue within several hours of competition to reach the level that could
potentially create a positive NCAA urine test," the NCAA says in the press release.
But the way the NCAA initially handled queries by reporters could be a case study in bungled media
relations.
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