Online ad network IDG TechNetwork has chosen Collective Media's AMP to manage and monetize display ads across its network of technology sites.
Through AMP, IDG TechNetwork now has
access to a tool to maximize high-impact branding, product launch and lead generation programs for its tech enterprise, enthusiast, and gamer/entertainment audiences.
AMP will also provide IDG
TechNetwork with tools for extended, targeted reach to the high quality consumers its advertisers hope to engage.
A proprietary ad network management and targeting platform, AMP attempts to help
advertisers, publishers and agencies to better target audiences, manage existing ad networks and create their own branded vertical networks.--Gavin O'Malley