These are the Top 10 DMAs in which live adults who have purchased a watch in the last 12 months:
1 Laredo, Texas
2 Greenwood/ Greenville, Miss.
3 Harlingen/ Weslaco/ Brownsville/
McAllen, Texas
4 Memphis, Tenn.
5 Richmond/ Petersburg, Va.
6 Columbus/ Tupelo/ West Point, Miss.
7 Jackson, Miss.
8 St. Joseph, Mo.
9 Macon, Ga.
10 El Paso, Texas/
Las Cruces, N.M.
Source: MRI's Market-by-Market study, www.mediamark.com