• by Gavin O'Malley , Staff Writer @mp_gavin, February 26, 2009

It’s not even 9 a.m., and OMMA Behavioral attendees are already wrapping their heads around some challenging ideas like search retargeting and mobile search solutions with the help of Dave Zinman, vice president and general manager of display advertising at Yahoo.

Pop quiz! With the help of cookies, how long after a consumer has seen a search ad, can they see a related/corresponding ad somewhere else online? Apparently 8 hours, but it’s typically within 15 minutes, according to Zinman.