• by Gavin O'Malley , Staff Writer @mp_gavin, February 26, 2009

The million dollar question everyone’s asking, today, is how the economy is affecting behavioral budgets. And some of the answers are hardly heartening.

“Direct response clients are falling back on their comfort area, which is search,” Chris Hansen, 360i’s VP of Performance Marketing, said on a panel titled, “Is Behavioral a Bargain?”

In many instances, Rachel Ooms, Group Media Director, Moxie Interactive, behavioral is still not even an option with publisher partners.

“Our clients are very interested in using behavioral when it works,” David Martin, VP, Digital Media, Ignited, said somewhat vaguely.