• by Gavin O'Malley , Staff Writer @mp_gavin, February 26, 2009

More than any one client, agencies can get the most out of retargeting themselves, according to Ben Winkler, VP/Director of Interactive Media, Ingenuity Media -- the media planning arm of The Martin Agency. “It’s an easy sale,” and, with brand keywords, it’s easier to show clients that a campaign is up and running, said Winkler.

What’s the best way to get clients on board? Sometimes, it’s as easy as letting them figure it out themselves, according to Matthew Greene, Founder, Blue Ribbon Digital.

About two years ago, Greene remembered, he was talking with a potential client in the beauty space. “She was a plus size women,” and she asked if behavioral was the reason why she was receiving online ads for plus size fashion all day long. Once she put two and two together, it was a no brainer. “It was the easiest sale of the day,” he said.