• Econsultancy, Thursday, February 26, 2009 2 PM

Reports may suggest paid search produces between 25% and 30% of clicks generated, but a recently study, "Investigating customer click through behavior with integrated sponsored and nosponsored results," that appeared in the "International Journal of Internet Marketing and Advertising" throws these numbers into question, writes Patricio Robles.

A proponent of "organic SERPS," too, Robles summarizes the findings and makes the argument "why organic SEO and PPC aren't an either-or proposition when it comes to success." She writes that those who don't invest in search engine optimization leave lots of clicks and money behind.

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