Irwin Gotlieb, the head of GroupM, says that when he urged the industry to change business practices in late 2006 he had no idea about the economy's collapse. But he said -- at least on the issue of
reinventing business practices -- there is a "silver lining" the economic hurdles should force the industry to take action post haste.
"We really no longer have the luxury of debating some of
these issues," he said. "We have to deal with them and get on with it."