That was the question from Four As Online Measurement panel
moderator Geof Ramsey.
The psychoanalytical response of the panelists:
Copernicus
Marketing’s Kevin Clancy: “Incompleteâ€
IAB research chief Joe Lazlo: “Confusingâ€
Nielsen President Jim O’Hara: “Enigmaâ€
MediaSmith CEO Dave Smith: “Inadequateâ€
Marketing Evolution CEO Rex Briggs: “Disconnectedâ€