Commentary

One Word, Er Actually Six, To Explain The State of Online Audience Measurement

That was the question from Four As Online Measurement panel moderator Geof Ramsey.

The psychoanalytical response of the panelists:

Copernicus Marketing’s Kevin Clancy: “Incomplete”

IAB research chief Joe Lazlo: “Confusing”

Nielsen President Jim O’Hara: “Enigma”

MediaSmith CEO Dave Smith: “Inadequate”

Marketing Evolution CEO Rex Briggs: “Disconnected”

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