• by Joe Mandese , March 4, 2009

Copernicus Marketing’s Kevin Clancy isn’t exactly a ball of laughs, but he shared one of the “funniest, tragic stories” of his career, and it did elicit some chuckles from the Four As crowd.

Sharing an anecdote about a six-month research project that spent “many millions of dollars” testing the efficacy of a client’s advertising campaign, Clancy said it revealed an especially startling finding.

“Synovate,” the research company hired to test the campaign, “couldn’t find a single living American that had seen the advertising,” Clancy said.